As one of the primary customer-facing functions of your organization, Marketing will inevitably mirror the internal culture. So no matter how well the Marketing formulates a growth strategy, they will only spur success if they exist within a culture of growth.
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
A common complaint I hear from my executive clients is, “My employees drop balls!” Part of the problem is that employees don’t realize they are dropping balls. This article includes a seven point checklist to help you diagnose the root cause of dropped balls.
The current public personas of people whom we would title “leaders” are a far cry from the model Robert Greenleaf developed during his 40 years with American Telephone and Telegraph (now AT&T). Learn how he created servant leadership and what it means to be a servant leader.
At what point should a CEO change the implementation of a business initiative? Change too early, and you risk team dissension. Change too late, and you risk confirming Einstein’s definition of insanity, i.e., doing the same thing over and over and expecting a different result.
Does the old marketing saying, “People buy on emotion and then justify the buy rationally,” apply to CEOs, C-suite executives, and senior executives?
Strategically choosing to mentor an employee requires serious consideration on your part. Whom do you choose? When do you offer the guidance? How do you see your business growing in the future?
90% of Fortune 500 CEOs play golf, so it seems that this game provides an excellent metaphor for marketers. Just as in golf, in marketing, every customer journey and market is unique. To live up to expectations and improve business performance, Marketers need to be proficient with all the Marketing “clubs in their bag.”
As a leader you may have decided you don’t have time to pause your organizational change efforts. There’s too much to do. We need to keep going. This is a mistake. I advocate change leaders “take a pause for the cause.”
While no business executive can personally make a team great, smart leaders can put in place the underlying conditions that increase the chances for team success. If you put in place the six conditions for team success outlined in this article, your team will have what is needed to drive both team and organizational success.
Highly effective organizations demonstrate superior market performance compared to their less effective peers. To realize superior market performance your Marketing organization must operate at the top of their game. If you are interested in making sure you’re Marketing leaders stay focused on the big picture and have the inside track on best practices, the time […]