As a leader in your organization, ask yourself: Is there laughter here? Does my team laugh with me or do they shut down when I walk in the room? If we’re not laughing, something is wrong.
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
Take the Annual Marketing Performance Management Survey
Make marketing measurement history AND take advantage of the opportunity to benchmark your marketing performance measurement, data and analytics prowess, marketing operations capabilities and more with the 15th annual MPM survey. Once again the survey is being conducted by VisionEdge Marketing and Demand Metric. The survey is in the field now until February 2nd. All responses are confidential. All participants who complete the survey can request a FREE copy of the results. Free benchmarking, what’s better than that! Take the survey today.
Starting at the top, it is the marketing function that enables you and your organization to better understand, create, deliver, and harvest value. Short changing marketing and skimping on marketing talent only short circuits your success.
This article offers sixteen ways to elevate your leadership, with the emphasis on who you need to “BE” in order to achieve these simple but often neglected “to-dos.”
Few people would argue about the importance of trust in an organization’s success. Building and maintaining employee trust can be one of the most challenging aspects of organizational leadership.
I believe it’s good practice to regularly sit back and identify things to stop doing. If we don’t regularly stop doing things that are no longer helpful, how can we expect to change, grow, and be better leaders? This article outlines some things you might need to stop doing.
When you look back over the course of human evolution, it’s evident that every advance has been due to some intentional application of energy. Creating culture is no exception; it takes an immense amount of energy from a lot of people over a sustained period of time.
Your offline marketing should connect with your online marketing — and vice versa — so that your message is streamlined through all aspects of your marketing communications.
Have you ever had the Sunday night blues? You know, “I can’t believe I have to go back to that place tomorrow!” If so, your career may need a tweak or a complete overhaul. You owe it to yourself to move closer to the work you enjoy and rid yourself of the Sunday Night Blues.
Even high-performing sales teams experience a slump in sales from time to time. The problem is worse for sales teams with a consistently less-than-stellar performance record. This article details some steps you can take to get your sales team back on track.
If your team fears disagreements, can you identify why? If you don’t know why, take time to study who’s holding back and ask them why. If you do know why, what are you doing about it?