Three key metrics categories applied in the “sports” arena work just as well for marketing: outcome, performance, and process. This article explains each category and how to apply it to your business and marketing.
Hugh Blane’s Monday Morning Minute
An axiom of business is, “if you can measure it you can manage it.” While no CEO would argue with this as it applies to operations or finance, when his attention shifts to Internet marketing, conditions often become very touchy-feely.
Right or wrong, people make judgments. As a leader you must understand that the actions you take, the decisions you make, and the language you use work together to help people form an opinion of you.
Mobile payments can offer benefits like enhanced customer convenience, expedited accounts receivable processes, and increased cash flow. This article explains a few features of mobile payments that any business using them should know.
Culture change always involves at least three things: Beliefs, behaviors, and thought leaders. The beliefs which are invisible, the behaviors which are visible, and a thought leader who has the vision and willingness to initiate the change.
In reflecting on what I’ve seen and learned over the past fifteen years, I believe that for us to thrive professionally, especially in today’s world, we must be willing bring our whole selves to the work that we do.
In this article, you will learn what Customer Engagement is and why you should use it as well as the different metrics that you can put in place to measure how successful or not your organic growth strategy is.
Nobody likes to talk about it, even though it is happening in workplaces all across America – employees who have decided it is time to fly the coop. Departure lounges are overflowing with these types of employees – all waiting for their final boarding call.
“We’re all adults here!” That statement is always a big red flag that drama is right around the corner. You can’t rely on good behavior, good decision-making, or good ideas just because people are a certain age and are considered to be “adults.”
High performance cars are very similar to high performance cultures. Whether you are a university, healthcare institution, a financial services organization or a technology department, you have a Ferrari sitting in your driveway and the keys are in your hand.