For many companies, growth has moved to the top of the priority list. Growth requires mobilizing the organization and investing differently. Organizational structure and the metrics companies need to use survive, let alone thrive, mustevolve. Read this article to learn what that looks like for Marketing.
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
Almost all changes, even the biggest and best ones, involve pain and loss of some kind. At the very least, they almost always involve fear. We tend to seek and fear change at the same time, which is one of the many reasons it can be emotionally confusing.
Yo-yo change disrupts your organization’s natural ability with change. It creates a history of failed changes that limits your organization’s ability to respond and adapt to future changes. Preventing yo-yo change matters.
Despite all the talk about wanting to attract and keep young savvy workers, too many managers in the United States are jumping backward in work/life policies.
Gratitude has an important place in our professional lives as well as our personal environments, and leaders who practice expressing thanks will enhance their own credibility and encourage others to follow suit.
This article identifies five stages that comprise a vision statement development cycle, based on interviews with 30 leaders including CEOs, Presidents, and founders of successful companies, on the process they used to write their vision statement
Learn what causes employees to stay or leave and how you can tip the balance to keeping your employees engaged and energized!
As the CEO, your perception of Marketing is critical for your Marketing team to secure the resources and funding it needs to help your business succeed. This article identifies three things every CEO can do to help Marketer’s become stronger members on your leadership team.
Curiosity is more than a mindset. Curiosity is a tool that can be cultivated to help you engage your team, address performance problems, gain understanding, and resolve conflict.
A leader’s performance in implementing planned change should cause excitement, minimize anxiousness, and eliminate confusion. Does yours?