Is your current workforce ready to support, manage, and lead your company as it will be 3, 4, 5 or more years from now? If they’re not ready, who will be?
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
Take the 2015 Marketing Performance Management Survey
The 14th annual MPM Survey is designed to help better understand how you and your peers are using marketing data, metrics and analytics to measure marketing's value, inform business decisions, improve marketing performance and forecast trends. The survey takes about 13 minutes to complete, and participants will receive an executive summary of the results. The survey is available until March 22nd.
Monster HR just became the sole owner of master root of ‘dot monster’ top level domain name. What does this mean in the global naming space?
Carve out a line in your company’s or department’s budget for gift card purchases. A relatively small investment can bring a mighty return in the form of new clients and retained business.
Companies face more obstacles than ever- from a challenging business environment, to an explosion of channels, to a heightened focus on using data and analytics. This article outlines three steps every CEO can ask their Marketing organization to employ to ensure their metrics answer your “So What” questions.
A sure way to lose customers is to deliver a bad customer service experience. Even a lack of concern or an attitude of indifference can make customers question whether they want to continue doing business with you. This article shares five things that drive customers away.
How does a sales leader manage a team of big egos and teach them to be disciplined members of a team especially after wining and dining them during the courtship process?
Accepting mobile payments has become more the rule than the exception at small businesses — but why? This article looks at some of the advantages mobile payments provide,
Emerging markets are developing rapidly and to capitalize on this growth, the customer buying cycle should be meticulously charted out. It is not about how big your brand is elsewhere, but how big you want it to grow in these nascent yet rapidly growing markets.
No matter what your position, location, size of your operation, the following 15 trends starts to collide and open up amazing and instant opportunities for you. And yet, if you are not fully prepared to recognize and adjust accordingly, they will bite you like a big great white shark in deep water…guaranteed
When you feel as if a customer doesn’t like your price, you simply need to remember they only fail to see the value of what you are offering. As long as you remember it is your job to help them see the value, you will increase your odds of success dramatically.