90% of Fortune 500 CEOs play golf, so it seems that this game provides an excellent metaphor for marketers. Just as in golf, in marketing, every customer journey and market is unique. To live up to expectations and improve business performance, Marketers need to be proficient with all the Marketing “clubs in their bag.”
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
As a leader you may have decided you don’t have time to pause your organizational change efforts. There’s too much to do. We need to keep going. This is a mistake. I advocate change leaders “take a pause for the cause.”
While no business executive can personally make a team great, smart leaders can put in place the underlying conditions that increase the chances for team success. If you put in place the six conditions for team success outlined in this article, your team will have what is needed to drive both team and organizational success.
Highly effective organizations demonstrate superior market performance compared to their less effective peers. To realize superior market performance your Marketing organization must operate at the top of their game. If you are interested in making sure you’re Marketing leaders stay focused on the big picture and have the inside track on best practices, the time […]
It doesn’t matter how much we want or need the change, or the benefits we see, letting go is uncomfortable. It’s helpful for leaders to remember this when initiating organizational change. Leaders are often surprised by employees’ unwillingness to let go, even when they believe they are initiating a change their employees wanted.
Are you feeling the pressure of so much to do and so little time? What do you do when you feel this type of pressure? Do you set more goals, and initiate more changes in effort to get more things done? Ironically the more changes you initiate the less change occurs in their organization. There […]
You are probably missing a few design capabilities when it comes to having an effective Marketing dashboard. If your Marketing dashboard isn’t helping you gauge whether your Marketing organization is within proper operating and performance target parameters as well as guiding your strategic and investment decisions, it is time to return to the drawing board.
Every organization has a grapevine. Your grapevine is that informal and usually unsanctioned communication network. It can either help or hinder your change efforts. Unfortunately for most leaders, managers, and employees it’s the latter. A healthy grapevine works for your organizational change efforts, and not against it.
Allowing customers to pay using a credit or debit card can help you capture more revenue, but handling sensitive payment data requires that your business knows how to protect customer information — and its internal data — from the risk of a security breach.
Want to prepare for the challenges that life throws at you? Learn the skills and actions that can be cultured, developed, and taken before you need to be resilient.