Your aim is to produce a video that makes an impact with your audience that aligns with your goals. In order to do this well, you need to go through a creative process that delivers benefits that go beyond the content you’re producing
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
Hiring the right employees is an essential task for any employer. Resiliency expert, Eileen McDargh, supplies you with five questions to ask each potential employee to determine if this match will be made in heaven or hell.
It is our belief that organic (versus inorganic) growth should be your business priority. Organic growth requires a different approach than inorganic growth. This article explains how segmentation when done well fuels organic growth and three steps to create your segmentation model.
So here’s an idea: since you’re the top dog, it’s time to actually lead like a dog. Dogs naturally have many of the attributes that separate leaders from the rest of the pack: loyalty, perseverance, friendship, teamwork, honesty, bravery, ingenuity, playfulness, curiosity and an unflagging desire for more information.
All functions within your organization run on process and Marketing is no exception. Revenue generating processes designed to affect your customer’s buying behavior are especially important to Marketing. Creating quality Marketing processes is a science. These 6 steps come from the well-defined quality process management discipline.
Change is uncomfortable, and can be disruptive for both leaders and employees. Taking this one simple, but often overlooked, step at the beginning will help reduce the chaos. It will also help you achieve the value intended.
If you don’t plan well before making an organizational change you will almost definitely have to plan for fallout after it’s made. After all, business is like a baseball game: when you get thrown a curveball you’ve got to be ready for it.
CEOs frequently find themselves between a rock and a hard place. On one hand, they need to innovate … and keep innovating! On the other hand, “missed opportunities” will never show up on the bottom line, while innovation that falls flat will. In order to successfully innovate and keep the innovation gears turning, CEOs must […]
There is a misconception that presence is the ability to command a room, to be the loudest voice. But presence comes from having the capacity to understand and feel what another person is experiencing by putting yourself into the other person’s frame of reference, and fully engaging in that moment, practicing mindful listening, and ignoring […]
This article presents two very important reasons why your Marketing team needs to be represented in the room when formulating your strategy, and explains why Marketing needs a permanent seat at the table for any strategic business decisions and the cost when your Marketing function is absent from the room.