The CEO Refresher

Welcome to The CEO Refresher

The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.

Latest Articles

Branding, eBusiness

“MONSTER HR” Now a True Mega Global Monster Agency

by Naseem Javed

Monster HR just became the sole owner of master root of ‘dot monster’ top level domain name. What does this mean in the global naming space?

Sales & Marketing

How to Harness the Power of a Little Gift

by Jeff Beals

Carve out a line in your company’s or department’s budget for gift card purchases. A relatively small investment can bring a mighty return in the form of new clients and retained business.

Marketing Insight

Three Steps to Take the Mystery Out of Measuring Marketing

by Laura Patterson

Companies face more obstacles than ever- from a challenging business environment, to an explosion of channels, to a heightened focus on using data and analytics. This article outlines three steps every CEO can ask their Marketing organization to employ to ensure their metrics answer your “So What” questions.

Customer Service

Five Ways to Lose Your Customer

by Shep Hyken

A sure way to lose customers is to deliver a bad customer service experience. Even a lack of concern or an attitude of indifference can make customers question whether they want to continue doing business with you. This article shares five things that drive customers away.

Sales & Marketing

Attention Sales Leaders: When Do You De-Recruit Your Star Players?

by Jeff Beals

How does a sales leader manage a team of big egos and teach them to be disciplined members of a team especially after wining and dining them during the courtship process?

eBusiness

Are Mobile Payments The Next Step For Your Business?

by Kristen Gramigna

Accepting mobile payments has become more the rule than the exception at small businesses — but why? This article looks at some of the advantages mobile payments provide,

Globalness

Key Factors in Brand Building in Emerging Markets

by Alex Richardson

Emerging markets are developing rapidly and to capitalize on this growth, the customer buying cycle should be meticulously charted out. It is not about how big your brand is elsewhere, but how big you want it to grow in these nascent yet rapidly growing markets.

Insight & Commentary

Collision of 15 Monster Trends in 2015

by Naseem Javed

No matter what your position, location, size of your operation, the following 15 trends starts to collide and open up amazing and instant opportunities for you. And yet, if you are not fully prepared to recognize and adjust accordingly, they will bite you like a big great white shark in deep water…guaranteed

Sales & Marketing

Why Your Customer Doesn’t Like Your Price

by Mark Hunter

When you feel as if a customer doesn’t like your price, you simply need to remember they only fail to see the value of what you are offering. As long as you remember it is your job to help them see the value, you will increase your odds of success dramatically.

Branding

Want Brand Power? – Become an Expert Surprise – You Probably Already Are

by Len Stein

When you approach your subject with curiosity, a sense of humility, and a sincere desire to help, fans, friends and followers will find you. Stay focused on the needs of your audience, be committed to an on-going dialogue, and you will be rewarded both psychically and professionally.

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The CEO Refresher

Older Articles

Welcome to The CEO Refresher

Latest Articles

“MONSTER HR” Now a True Mega Global Monster Agency

How to Harness the Power of a Little Gift

Three Steps to Take the Mystery Out of Measuring Marketing

Five Ways to Lose Your Customer

Attention Sales Leaders: When Do You De-Recruit Your Star Players?

Are Mobile Payments The Next Step For Your Business?

Key Factors in Brand Building in Emerging Markets

Collision of 15 Monster Trends in 2015

Why Your Customer Doesn’t Like Your Price

Want Brand Power? – Become an Expert Surprise – You Probably Already Are