The CEO Refresher

Welcome to The CEO Refresher

The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.

Latest Articles

Marketing Insight

Quality of Service Starts Before Day One

by Laura Patterson

Many companies who provide considered and consultative offerings, don’t realize that what happens before you deliver the service is equally as important as what you deliver. We call this phase of the relationship “onboarding.” This article recommends an onboarding process to insure a positive customer experience.

Marketing Insight

How Scenarios Will Improve Your Customer Experience

by Laura Patterson

This article includes recommendations for employing scenario analysis to help you revisit your strategies, challenge your assumptions, stimulate internal discussion, and detect early warning signals needed to insure your company continues to create the desired customer experience.

Diversity

The Tides of Change

by Brooks Fenno

Change is constant, but it’s not always visible to the naked eye. Preparing for diversification is the prerequisite to diversification itself. By paying close attention to the seven categories of change described in this article, you can see new opportunities before competitors can.

The Legal Refresher

Structuring and Allocating Equity for Startup Success

by Robert A. Adelson

Early stage companies face great hurdles in building management teams, marketing and selling product and keeping and gaining financing for growth. This article discusses two ways in which startup companies can enhance their chances for success: selection of legal entity and allocation of equity among the founding members.

Creative Leadership

Want Your Employees to Trust You? Try These Four Strategies

by Steve Picarde, Sr.

There are few relationships inside of a business that are more essential to get right as the one between a supervisor and their employees. This relationship is one that can often make or break a department to the point where it can have an impact on the overall business.

Creative Leadership

3 Keys for Developing Leaders at Every Level

by Tom Rose

Effective leadership makes the right things happen. How do executives help their leaders succeed? This article offers three keys for developing leaders at every level.

The Legal Refresher

How to Fund Your Company

by Robert A. Adelson

Having an investor for your start-up company can provide you access to capital, business development and sales assistance, as well as organizational evolution. The expertise a seasoned investor brings can help a company go public quickly.

The HR Refresher

7 Executive Search Trends for 2018 and Beyond

by Steve Picarde, Sr.

Recruiting for C-suite positions is very different than looking for front-line workers, and success here requires a particular kind of talent and plenty of real-world experience. As you move into 2018 and beyond, you should be aware of the current trends in executive recruiting.

Motivation & Retention

7 Signs It’s Time to Develop Your Employees

by Steve Picarde

No matter what services you provide or what products you sell, everything starts and ends with your staff. If the team is not up to snuff your business is sure to suffer. There are seven different signs it might just be time to start developing your people and adjust how everyone works together.

Marketing Insight

How to Measure Your Risk of Customer Defection

by Laura Patterson

Retaining your best customers should be one of your business imperatives. Even so research suggests that most firms loses 20% of customers annually. This article explains how to create and use a customer vulnerability index to understand your risk of customer defection.

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