Emerging markets are developing rapidly and to capitalize on this growth, the customer buying cycle should be meticulously charted out. It is not about how big your brand is elsewhere, but how big you want it to grow in these nascent yet rapidly growing markets.
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
No matter what your position, location, size of your operation, the following 15 trends starts to collide and open up amazing and instant opportunities for you. And yet, if you are not fully prepared to recognize and adjust accordingly, they will bite you like a big great white shark in deep water…guaranteed
When you feel as if a customer doesn’t like your price, you simply need to remember they only fail to see the value of what you are offering. As long as you remember it is your job to help them see the value, you will increase your odds of success dramatically.
When you approach your subject with curiosity, a sense of humility, and a sincere desire to help, fans, friends and followers will find you. Stay focused on the needs of your audience, be committed to an on-going dialogue, and you will be rewarded both psychically and professionally.
After interviewing thirty-four accomplished individuals for my book, Tales of People Who Get It, I realized that they have a lot to say about how to find your own definition of balance and then how to achieve it. So, I’ve taken their wise words and put them together to create a guide suitable for everyone who […]
Regret holds us back from being the best we can be. Instead of living in the moment, time is spent ruminating about what could have been. The people in my research who indicated that they have no regrets have unique ways at looking at life, which is beneficial to all. Bad things happen to everyone, […]
Whoever spent time as a child on a school playground and been the victim of name calling knows the deflective phrase used to counter those slurs, “sticks and stones may break my bones but names can never hurt me,” isn’t enough to overcome the impact of those bullying communications to youthful, developing ears. Words are […]
Often “paperwork” like CRM systems, HR concerns, and other administrative requirements take precedence. Additionally many new sales managers are inundated by their sales team with fires to put out. Few new sales managers find themselves “ahead of the curve” – proactively coaching their team. These institutional obstacles are difficult for an individual manager to avoid […]
If you believe that sales training works, and it shouldn’t be considered unless you think it does, then most sales training is a bargain when compared to the increased probability of – closing more business, closing better business, or closer business sooner. This misperception persists because it’s easy to calculate the money saved if you don’t […]
Every day, I learn something from my clients. Sometimes it’s something that helps me with another client. Other times, it’s something that lends credence to common misconceptions in technology. These misconceptions often arise due to companies positioning certain products or services differently than others due to, among other things, profit margins. Other reasons could be […]