All functions within your organization run on process and Marketing is no exception. Revenue generating processes designed to affect your customer’s buying behavior are especially important to Marketing. Creating quality Marketing processes is a science. These 6 steps come from the well-defined quality process management discipline.
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
Change is uncomfortable, and can be disruptive for both leaders and employees. Taking this one simple, but often overlooked, step at the beginning will help reduce the chaos. It will also help you achieve the value intended.
If you don’t plan well before making an organizational change you will almost definitely have to plan for fallout after it’s made. After all, business is like a baseball game: when you get thrown a curveball you’ve got to be ready for it.
CEOs frequently find themselves between a rock and a hard place. On one hand, they need to innovate … and keep innovating! On the other hand, “missed opportunities” will never show up on the bottom line, while innovation that falls flat will. In order to successfully innovate and keep the innovation gears turning, CEOs must […]
There is a misconception that presence is the ability to command a room, to be the loudest voice. But presence comes from having the capacity to understand and feel what another person is experiencing by putting yourself into the other person’s frame of reference, and fully engaging in that moment, practicing mindful listening, and ignoring […]
This article presents two very important reasons why your Marketing team needs to be represented in the room when formulating your strategy, and explains why Marketing needs a permanent seat at the table for any strategic business decisions and the cost when your Marketing function is absent from the room.
It can be tempting to overlook toxic personalities when hiring, particularly when people with the skills and experience you seek are hard to find. Still, once they become embedded in your company, the disruption they can cause generates more harm than you want to deal with.
In business, both Finance and Marketing must work together to enable the organizations success and create value for customers. In music, harmony refers to the extensively developed system of chords and the rules that allow or forbid relations between chords. This article suggests how Finance and Marketing can create harmony for the benefit of both […]
Employees who feel they are overqualified are often dissatisfied with their jobs, uncommitted to their company, and experience psychological strain. A good hiring process with additional questions built into the interview and a behavioral assessment will help guard against hiring people with an overqualified mindset.
Resiliency is not about bouncing “back.” It’s about growing through challenge as well as opportunity. Join resiliency expert Eileen McDargh as she provides you with four actions to practice in order to build resiliency as a critical life skill.