The CEO Refresher

Welcome to The CEO Refresher

The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.

Latest Articles

The Legal Refresher

What Type Of Business Entity Is Best For Your Startup

by Brett Shapiro

This article explains the various types of business entities, including limited liability companies and partnerships. It’s important to know all the options in order to make the best possible choice for your startup.

Customer Service

It’s The Little Things

by Roger Wolkoff

The road to planning any successful customer experience is fraught with pitfalls, surprises and sometimes even nightmares. Learn how you can avoid or fix these mistakes by paying attention to the little things that make your customers love you even more.

Branding

Define a Brand Strategy to Build Your Business Value

by Lindsay Pedersen

A characteristic of strategy that works is asymmetry. Whether it is military strategy, business strategy, brand strategy, evolutionary strategy, or political strategy, effective strategy identifies an asymmetric advantage and then uses that advantage to achieve the goal.

Creative Leadership

The Extraordinary Power of Ordinary Creativity

by Henry Mintzberg

It is thrilling to listen to Tchaikovsky’s Violin Concerto. How many people are capable of such creativity? But there is another kind of creativity of which we are all capable. It’s quite ordinary, in fact, even if its results can be extraordinary: they have sometimes changed the world. It’s all about one little switch.

Motivation & Retention

9 Tips to Retain Your Top-Performing Employees and Thrive as a Company

by Steve Picarde, Sr.

Employees are the fuel that drive a company toward success, so businesses need to be intently focused on retaining their top-performing talent. Companies that retain excellent employees can increase the agility, efficiency, and innovation of their team, allowing them to flourish as a company.

Creative Leadership

Humility: The X-factor

by Jeremy Dale

Humility is the magic ingredient that shows your team and your colleagues that your motivations come from a good place. Read more in this book excerpt from The Punk Rock of Business Read more in this book excerpt from The Punk Rock of Business.

Health & Lifestyle

Building Your Calm Toolbox: Why the First Step to Winning is Taking a Break

by Kosta Ligris

You need to be proactive about managing stress, anxiety, and the mounting pressures of work. But there is no single recipe to success and busy professionals and executives need to experiment with some trial and error to find the most effective and efficient tools to manage stress and anxiety.

Presentations & Public Speaking

Want to Land Speaking Engagements? Here’s How!

by Steve Markman

Whether you’re just getting started as a speaker or looking to take your speaking career to the next level, whether you are a paid speaker or an unpaid speaker (or both), you need to understand the tricks of the speaking trade and what you need to do to get off your chair and out onto […]

Marketing Insight

Quality of Service Starts Before Day One

by Laura Patterson

Many companies who provide considered and consultative offerings, don’t realize that what happens before you deliver the service is equally as important as what you deliver. We call this phase of the relationship “onboarding.” This article recommends an onboarding process to insure a positive customer experience.

Marketing Insight

How Scenarios Will Improve Your Customer Experience

by Laura Patterson

This article includes recommendations for employing scenario analysis to help you revisit your strategies, challenge your assumptions, stimulate internal discussion, and detect early warning signals needed to insure your company continues to create the desired customer experience.

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