Free eBooks

 CEO Refresher eBooks

Creative leadership, enlightenment, personal and organizational empowerment, service, customer obsession and more! These excellent eBooks will challenge and inspire – and all are available free from The CEO Refresher! PLEASE NOTE: these eBooks may be downloaded for your personal use only, and may not be redistributed.

The Leadership Imperative

by Rick Sidorowicz

The Leadership Imperative was originally published as a series of articles on creative leadership in The CEO Refresher, and is now available as an eBook in pdf file format. This 43 page collection of 14 articles will “twist your head” a bit to provide a more engaging and more mindful understanding of what great leaders can do to inspire and create breakthroughs in performance.

Download The Leadership Imperative now (PDF file 240kb)

1001 Ways to Wow Your Customers: Volume 1

edited by Rick Sidorowicz and Darlene Pineda

1001 Ways to Wow Your Customers was created to invite and share “stories” of great customer service. “Stories” are the medium to best describe “what great performance looks like” and “feels like” and customer service stories can entertain, illuminate and inspire. We’ve moved from a space on “Blogspot” to a WordPress home at and have now captured the work in this first volume as an eBook.

1001 Ways to Wow Your Customers will take you on an adventure to “get” what’s possible when customer service becomes strategic to your success. It can, as the editors and contributors know and have experienced, create a sustainable competitive advantage for you and your enterprise.  Aside from simply being the “right thing to do” in the sense that being “of service” is a virtue and reward in itself, “wowing” your customers – creating positive, memorable and emotional experiences for your customers – will create superior returns on all financial performance dimensions. Loyal, raving fans and advocates of your product (service, offering) are your most profitable customers today. Having more of them will serve you well.

Thank you for your interest and we hope you enjoy the articles and stories.  We hope you will be inspired to engage your people to create your unique 1001 ways to wow your customers and achieve your breakthrough in performance.

Download Wow Your Customers now (PDF file 874kb)

Pilot Performance
A New Reality of Superior Performance and Adventure

by Henry K.

Pilot Performance was originally published as a series of articles on creative leadership in The CEO Refresher and is now available as an eBook in pdf format. This 37 page collection of articles explores a metaphor for business leadership based on techniques in aviation and the performance of pilots. The metaphor of executing with skill and precision in “turbulence” seems particularly relevant within the challenging environment we face in business and organizations today.

Download Pilot Performance now (PDF file 264kb)

The Amaryllis Way Inventory Tool

by Derrick Mueller

The inventory tool is the companion to the book The Amaryllis Way – Growing Leaders Who Grow Leaders, a leadership parable that describes a philosophy of leadership. The inventory tool builds on the concepts from the book and seeks to identify your leadership approach. It is designed to help you and members of your team reflect on how you grow people or where you may be deficient. With a healthy dose of honesty, it can provide insight into your strengths and weaknesses, and establish a basis for discussing how to develop people as leaders and as members of a team.

Derrick is providing this excellent leadership tool to our viewers for free!

Download the Amaryllis Way Inventory Tool now (PDF file 726kb)

STICK OUT YOUR BALANCE SHEET AND COUGH: Best Practices for Long-term Business Health

by Gary Patterson

This excerpt from STICK OUT YOUR BALANCE SHEET AND COUGH deals with five areas where risk can lurk in a business and what actions you can take to minimize your exposure. This Internal Exam Risk Checklist will help you: know the value of your customers; question the ongoing value of a capitalized item; make adjustments to your top 10 customers list; identify assets that may need to be sold; and know your company’s true equity and risk areas.

Gary is providing this excellent management tool to our viewers for free!

Download Stick Out Your Balance Sheet and Cough now (PDF file 594 kb)