The other day I was sitting at the lake near my house, soaking up a beautiful autumn day, daydreaming and tossing pebbles into the lake. Voila! I knew exactly how to tell my clients where to begin their marketing.
While I’m convinced of the benefits of regular exercise, and while those benefits appeal to me, I eagerly embrace any excuse not to exercise. Can you relate to this ambivalence when it comes to your marketing?
Most lawyers would never even consider arriving in court or at a major negotiation without adequate preparation. And yet, when it comes to a business development lunch or a networking event, those same lawyers don’t think twice about “winging it”–preparing, if at all, in the cab en route to the meeting.
The question “What’s new?” is an opening to do a little self-promotion without feeling uncomfortable. Make sure that you make the most of the opportunity!
Can You Really Afford to Avoid Business Development?; Treat Your Existing Clients Like Gold; Do You Need a Marketing Buddy?; Do You Have the Necessary Confidence for Business Development Success?; Do You Know How to Say No?; Are Your Marketing Efforts Focused on High-Potential Opportunities?; Do You Have a Niche? Should You?; Six Steps to […]
Effective marketing produces results; ineffective marketing doesn’t. What produces results for one partner in your firm, may not work for you at all (and vice versa).