A truly good sales professional is worth his or her weight in gold. He will function as a consultant for the customer, a strategic partner, and even an advocate. He will give the customer the competitive advantage.
How do you begin to develop and motivate your sales force to operate in this challenging environment when you know you have unique and valuable solutions that are not reaching or connecting to the right people, in the right place and at the right time?
Selling has become so complex; its very nature has changed. A systematic approach provides a navigable path from the first step of identifying potential customers, through multiple critical decisions, the sale itself, and into expanding and retaining profitable customer relationships.
If you approach your marketing with positive intention and clear vision and goals, and communicate honestly, you’ll have good results and a clear conscience. And you may even have a little bit of fun.
Embracing a cause makes good business sense. Other things being equal, many consumers would rather do business with a company that stands for something beyond profits.