Author Archive | Ed Tittel and Carl Eidson, Ph.D.

Escape the Numbers Trap: 4 Steps to Target Prospecting for Increased Sales

If yours is like a lot of sales organizations, you may have intensified prospecting efforts lately as old customers downsized, cut spending, and in some cases went out of business altogether. The problem is that prospecting is often time-consuming, costly, wasteful, and hard on the morale of the sales team. So what’s the alternative to […]

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