Author Archive | Robert A. Adelson

Knowing your competition and Establishing your Market Niche to set your Startup Apart

For the founder and entrepreneur launching a startup company, it is important understand the market for your products or services, and to understand your competition when you enter that market. When you are seeking angel or VC investment or trying to recruit co-founders and first employees or contractors, all will be looking for your competitive […]

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Negotiating your Employment Contract: Getting What You Deserve

This article discusses negotiable employment terms and the differences between a negotiating executive and corporate reality. By thoughtfully negotiating these “Top Ten” areas, each party will gather insights that will help them make better choices. The resulting employment contract should reflect the above-board style and approach of both parties and lay a foundation conducive to […]

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