Author Archive | Landy Chase

Selling to the Competitive User

Successfully persuading a competitive user to leave their existing vendor for you takes an enormous amount of patience, skill, and strategy. Unfortunately, most business people don’t approach the strategic issue of competitive loyalty properly, and they pay for it with limited success in their take-away efforts.

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The Unpaid Consultant

Whether you are a car salesman, a financial advisor, a copier rep, a lawyer, or a plumber, customers can get what you sell from dozens of other people who offer the same thing. In a me-too world, good advice – ideas that help customers to make better decisions – trumps, by a wide margin, the […]

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