A classic caution in driving is to avoid highway hypnosis where the driver’s eyes are so locked onto the road ahead that they don’t see what is developing around them. This is a ripe condition for accidents to happen. Well, we are doing the same thing when considering the changes we want to make in […]
Author Archive | Karel Murray
Niche Marketing – How to Target Your Marketing Efforts and Master Your Business Niche
If you want to make more money in today’s competitive environment, then you need to master your business niche. Niche marketing is most effective when you immerse yourself in a specific topic area and then start building your reputation for being a thought leader on that specific topic.
Why Women Executives and Entrepreneurs Should Look to Mentoring!
Teaching around a campfire or through mentoring opportunities is hardwired in all of us. I don’t consider it a weakness to reach out to another person for help. And it only enhances your personal power when you respond and support others who need you.