Author Archive | Estelle Métayer

How to Calculate Market Shares

Have you ever been in a situation where your competitor claimed a market share that was not even close to the calculations you gave to your senior management? Or where different people in the organization were using different numbers? Where annual reports claimed market shares you could not retrace in your calculations? Understanding how you […]

Continue Reading

Running a Strategic Planning Session

Many companies embark on a strategic planning process, either formerly or informally. Often, many parties in the organization are involved in the process, and the strategic planning session is a traditional occasion which brings the managers together to discuss the issues facing the company. This article is addressed to the people in the organization who […]

Continue Reading