Author Archive | C.J. Hayden

Marketing messages that never reach your prospects are one more reason it’s critical for your success to tell people what you can do for them over and over, instead of expecting a single communication to do the trick. In all your marketing efforts, plan from the outset to reach out to each prospect multiple times, […]

Public speaking can be one of the most powerful methods available for an independent professional, consultant, or coach to land new clients. But it doesn’t always work out that way. Before you book your next speaking engagement, ask yourself these five questions to make sure you’re on the right track to turn your audience into […]

Do you find marketing to be a constant struggle? It doesn’t have to be that way. The most successful marketers make it look easy because they have found a way to market themselves that is effortless.

Killer copy frightens me. Some days I think if I see one more hype-laden email, web page, or direct mail piece promising to solve all my problems for only a small investment with a value of ten times its price, I’m going to run away screaming.

The fastest way to turn a prospect into a client may be simply to change how you think about them.

Selling to the bottom line may require no changes at all to what you do, just a change to how you talk about it. “Nice-to-have” products and services may generate interest, but “got-to-have” ones generate sales.

So far, not a single person has told me they ultimately got more results from their marketing by working harder.

Advertising is only the tip of the marketing iceberg. The much bigger picture of marketing is underwater, much less visible. When you view other businesses on the surface, you may not even see all the different marketing strategies they are using behind the scenes. If you want to copy their success, you’ll have to copy […]

The best marketing tactics are the ones you will actually perform instead of avoiding. If a marketing activity makes use of your natural talents and preferences, you’ll be much more likely to find it enjoyable, and therefore easy to do.

Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance.