The CEO Refresher Running with the Rhinos
  Gradient
    Strength in Unity by Ron Matzov   FEATURES
Current Issue | Archives | CEO Links | News | Conferences | Reading
 
MEMBERS LOG IN
Not a Member?
January 2009 Volume 15 Issue 1.2
Creative leadership, competitive strategy, performance improvement, leading change, executive intelligence, marketing, branding, insight, wisdom, excellent new articles every issue, and over 2,200 articles in the archives!
       
             
   
  NAVIGATION
  Index of Archives
  Index by Author
   
  INFORMATION
  How to Contribute
  How to Advertise
  Member Benefits
  Customer Care
  About Us
  Contact & Comments
   
  TOPICS
  Authenticity
  Branding
  The CFO Refresher
  The CIO Refresher
  Coaching
  Communications
  Competitive Strategy
  Corporate Boards
  Creative Leadership
  Creativity & Innovation
  CRM
  Customer Service
  Diversity
  eBusiness
  Emotional Intelligence
  Ethics
  Executive Performance
  Health & Lifestyle
  Health & Safety
  High Performance Retail
  High Performance Teams
  The HR Refresher
  Leading Change
  Lean/Six Sigma
  Marketing Insight
  More Effective Meetings
  Motivation & Retention
  Partnering & Alliances
  Personal Development
  Project Management
  Public Relations
  Public Speaking
  Sales & Marketing
  Strategic Planning
  Time Management
  Training & Development
  Work/Life Balance
   
 

LEADING IS LEARNING!

Words & Wisdom
The Greatest Thoughts

Most Mindful
Ivy Sea Online

Personal Mastery
Core Belief Engineering

High Performance Retail
Customer Obsession

1001 Ways to Wow Your Customers!

The Mindful Network

The Leadership Imperative

The Corporate 360°
a very special offer!

BLOG ROLL

  Kare Anderson
  Katya Andresen
  Dianna Booher
  Jim Clemmer
  Club of Amsterdam
  Core 77
  Bernie DeKoven
  Jory Des Jardins
  Phil Dourado
  Malcolm Gladwell
  Seth Godin
  Mark Goulston
  Lisa Haneberg
  Sally Hogshead
  Sam Horn
  Peter de Jager
  Guy Kawasaki
  Steve Kayser
  Andrea Learned
  John Maeda
  Eileen McDargh
  Kelly Mooney
  Rebecca Morgan
  Heather Mundell
  Netwoman
  Tom Peters
  Sharonne Phillips
  Virginia Postrel
  Presentation Zen
  Rosemary Rein
  John Renesch
  Laura Ries
  Mike Robbins
  Brandon Schauer
  Rajesh Setty
  Patricia Seybold
  Robin Sharma
  Simplicity
  Penelope Trunk
  Jamie Walters
  Wallstrip
  Christian Warren
  Marianne Williamson
  WonderBranding
   

SEMINARS/WORKSHOPS

 

Managing Thought
A Way of Living to Achieve Personal and Business Success

   
  Seven Days That Can Change The World
   
  Competitive Intelligence MindXchange
Jan 11 - 14, 2009
New Orleans
   
  The Summit on Leading Diversity
March 16 - 18, 2009 Atlanta, GA
   

RECOMMENDED READING

The Cult of the Customer The Cult of the Customer
by Shep Hyken
   
Running with the Rhinos Running with the Rhinos
by Christian Warren
   
101 Boardroom Problems And How To Solve Them 101 Boardroom Problems
by Eli Mina
   
The Amaryllis Way The Amaryllis Way
by Derrick Mueller
   
The Age of Speed The Age of Speed
by Vince Poscente
   
Managing Thought Managing Thought
by Mary J. Lore
   
Leading with Kindness Leading with Kindness
by William Baker and Michael O'Malley
   
Relevance Relevance
by Tim Manners
   
The Sustainable Enterprise Fieldbook The Sustainable Enterprise Fieldbook
by Jeana Wirtenberg
   
Let's Get Real or Let's Not Play Let's Get Real or Let's Not Play
by Mahan Khalsa and Randy Illig
   
Unleashing the Power of Rubber Bands Unleashing the Power of Rubber Bands
by Nancy Ortberg
   
The Age Curve
by Kenneth Gronbach
   
Outsmart Outsmart
by Jim Champy
   
The Offsite The Offsite
by Robert Thompson
   
The Leadership Challenge The Leadership Challenge
by James Kouzes and Barry Posner
   
The Secret of Transitions The Secret of Transitions
by Jim Manton
   
Hug Your People
by Jack Mitchell
   


Back of the Napkin
by Dan Roam
   
What To Do When You Become The Boss
by Bob Selden
   
The Open Brand The Open Brand
by Kelly Mooney and Nita Rollins
   
Outsmart the MBA Clones
by Dan Herman
   
Human Sigma
by John H. Fleming and Jim Asplund
   
Whoever Tells the Best Story Wins Whoever Tells the Best Story Wins
by Annette Simmons
   
Customer Service Made Easy
by Paul Levesque
   
Hit the Ground Leading!
by Angela Mondou
   
Chief Customer Officer
by Jeanne Bliss
   
The Innovation Killer
by Cynthia Rabe
   
Pop!
Stand Out in Any Crowd!
by Sam Horn
   
Kiss Theory Good Bye
by Bob Prosen
   
Exceptional Selling
by Jeff Thull
   
Big Vision, Small Business
by Jamie S. Walters
   

refresherbooks

The Best Books
2009
2008
2007

2006
2005
2004
2003
2002
2001

The Best of All Time!

Buffalo Brains
"What if everything you know is wrong?"

Accolades & Awards

Site Map

SUBSCRIBE

 

 
WELCOME
 

 
       
  Subscribe to The CEO Refresher
join The Mindful Network!
 
  Desktoy by Ron Matzov  
All of the links, news, conferences and reading pages are free however, access to over 2,200 excellent articles in the Archives requires a nominal subscription. Check out the Members Benefits page for many exclusive offers including three new free eBooks! Get 1001 Ways to Wow Your Customers! free with your subscription! Members can also contribute to The Mindful Network . Subscribe!
 
         
 
N.B. Please note the change in our email address. Apologies for any inconvenience.
 
         
         
  WHAT'S NEW?  
 
 
   
  Big Vision, Small Business
from Jamie S. Walters and Ivy Sea
 
 
Big Vision Small Business
 
In these tumultuous and challenging times many formerly employed individuals will need to chart a new course as entrpreneurs - self-employed or creating small businesses. Jamie Walters is a visionary and your wise counsel and we have her book listed as one of the very best of all time! Big Vision, Small Business resonates today more than ever, and it will help you face your issues with greater clarity and positive momentum. Please allow yourself to be inspired and create your future with confidence and on purpose.
 
         
         
  FEATURED ARTICLES  
 
 
       
  Holographic Enterprise: A New Look at the Potentials of 'Conscious' Business
by Jamie S. Walters
 
  Jamie Walters  
Conscious Capitalism has become a new buzz word and emerging business trend. Is it visionary, or a fresh version of the status quo? What are the possibilities hinted at through the weaving of consciousness and business? Assuming a holographic definition, what would a truly 'conscious business' look like?
 
         
 
 
   
  Benchmarking to Improve Marketing Performance
by Laura Patterson, President, VisionEdge Marketing
 
 
Laura Patterson
 
Nearly every CEO we’ve worked with is interested in improving his/her organization’s performance in two key areas:  effectiveness (the ability to produce the desired result) and efficiency (reducing waste). The economic environment makes these efforts even more top of mind. This article explores the value of benchmarking, identifies marketing capabilities and processes that can be benchmarked, and outlines the five phases associated with a successful benchmarking initiative.
 
         
 
 
   
  Leadership and Sustainability in Uncertain and Unstable Times
by Dan Schneider
 
 
Dan Schneider
 
All of a sudden, some of the best and the brightest of America’s corporate leaders seem stuck in reverse, at worst, or in neutral, at best.  Seduced by the shadows of Wall Street, the leaders of these and other companies depended upon business models that have proved problematic. Could different leadership styles have kept them viable?
 
         
 
 
   
  Linking New Product Development to Strategy
by Gary Getz and Pedro do Carmo Costa
 
  Gary Getz  
Many companies implement Stage-Gate or other forms of new product development processes that promise to accelerate growth while managing risk.   Few, however, are satisfied with the output of their efforts.  One potential reason for their dissatisfaction is the disconnection between their organization’s new product development (NPD) and strategy development processes.  Without this connection, product development pipelines become stuffed with incremental extensions of existing products but void of breakthrough concepts. 
 
         
 

 
   
   
  Claire Ratushny  
A new consumer trend has been slowly evolving and it’s one that companies and their marketers should take note of. Especially since it seems to be trending, and all indications given the shift in consumer mindset is that it’s here to stay. This new trend has been dubbed “precycling” in some quarters. That’s because it’s all about “pre-thinking recycling”.
 
         
 
 
   
  The Art of Non-Doing Leadership
by Eric Garner
 
  Eric Garner  
Managing people without doing things ourselves is a foreign concept to most people in the Western world. Here our tradition is one of managing by harnessing, directing, controlling, dominating, exploiting and using. However, this approach works less and less in today's world. Find out in this article just how powerful you can be by stepping back and doing nothing.
 
         
 

 
   
 
Business is Too Big
by Jay Ewing
 
  Jay Ewing  
Not to say, “I told you so”, but I did. Business is too big. Period. The chronicles of some of America’s most famous and enormous institutions come readily to mind.
 
         
 

 
   
   
  Al Vivian  
In order to truly maximize the effectiveness and potential of ourselves and our organizations we must develop some solid diversity leadership competencies. You cannot lead what you do not understand.
 
         
 

 
   
 
Sales and Marketing Harmony
by Maureen Blandford
 
  Maureen Blandford  
Branding doesn't work in business to business. I’m doggedly determined to help B2Bs with a direct sales force understand that in B2B it’s people, and how they perform in the sales and delivery processes that have the greatest impact on current and future customers. Not Branding.
 
         
 

 
   
 
Why IT ROI Needs to be Rethought
Stephen E. Lipka, PhD, CMC
 
  Stephen Lipka  
In the world of IT, ROI is king. But should it be? How many approved IT projects have you seen with projected returns that – in spite of the vetted calculations – you just didn’t believe? And how many projects, rejected because ROI couldn’t be calculated or proved, would have turned your company into a well-oiled machine? ROI can be a great tool, but it’s not the only mechanism for judging value.
 
         
 

 
   
   
 
Paul Thornton
 
Like a good doctor, managers must diagnose the situation before deciding what management style to use. Using the appropriate management style provides employees with the direction, involvement, support or freedom they need to be successful. As employees gain experience, skills and confidence managers need to move from directing to discussing to delegating.
 
         
 

 
   
   
  Nina Ham   
Meaning has so many dimensions and is so subjective that very few rules can be written about how to achieve it.  Shifting an attitude or perspective, mentoring a younger staff member, challenging yourself to grow in some respect, may be all that's required to find new meaning and satisfaction.   Once you clarify where meaning lies for you, you can be intentional about creating it and savor the fulfillment of achieving it.
 
         
 

 
   
   
  John Weathington  
If your company is doing over $1 billion in annual revenue, you’re part of an “elite” group of organizations that have been fined an average of $80 million for each and every compliance failure. That’s right, $80 million on average for every compliance failure! Even if you’re the head of a smaller company, you may some day be handed a compliance remediation price tag in the millions. Would your company be able to survive such a hit?
 
         
 

 
   
   
  Tracy Tuten  
Second Life and other virtual worlds have enormous branding opportunities. In terms of social media, virtual worlds really are communities in the most literal sense, and it is the level of interaction and engagement that creates such a strong platform for branding. Here's how to capitalize on it.
 
         
 

 
   
 
Cop Outs
by Sloan Campbell
 
  Political Correctness by Ron Matzov  
When we talk about organizational behaviours we are generally referring to a field of study that investigates the impact which individuals, groups and structure have on behaviour within organizations for the purpose of improving an organization’s effectiveness.Well I have, over the last number of years, encountered three ideals that have graduated from being organizational behaviours to becoming the biggest cop outs in business.
 
         
 

 
   
   
  Desktoy by Ron Matzov  
Ian Mills, Chief Executive of Transform People International examines the way customers buy professional services and high value products and the importance that they place on relationships. Is the quality of your relationship the real answer to earning more profitable long term revenue from every customer?
 
         
 

 
   
   
  Gregory P. Smith  
How can business leaders lead in the wake of this crisis?  No two people will respond to these events in exactly the same way.  Some may seem unaffected, others may exhibit out-of-the-ordinary behavior, and still others may react in dramatic ways. Actions business leaders take today can help improve productivity, maintain motivation, and avoid a mass exodus of alienated employees when the economy turns around.
 
         
 

 
   
   
  John McQuaig  
As you consider how you operate on a daily basis, think as well about how much of your time you are spending working in the business versus how much is spent on it? The critical concept is for you to free up some time to work on the business. This one factor will allow you to truly “write your own story” as you mold and create your business model and operation.
 
         
 

 
   
   
  Tony Wagner  
In an economic downturn, employers need to be even more careful with their hiring decisions. And recent graduates from some of the best schools may not have the skills that matter most in the new global knowledge economy. In researching my new book, The Global Achievement Gap, I have come to understand that there are "7 Survival Skills" for the New World of Work, and that employers must look beyond applicants' "pedigrees" to carefully assess whether they have the skills that matter most.
 
         
 

 
   
   
  Vince Poscente  
When it's your turn to speak to one person or a room full of people stand back from trying to be perfect and decide to be you. Knock your script down to key touch points and trust that you authentic self is more than enough. Be authentic. It's the fastest way to connect and it works every time.
 
         
 

 
   
 
Choosing Our Intentions
by Mary J. Lore
 
  Mary Lore  
When we practice self-awareness, even in difficult times, we can see these thoughts for what they are—thoughts. We know that we are the observer of these thoughts and we can choose whether to utilize these thoughts or not. We can choose our intentions.
 
         
 

 
   
   
  Ken Lizotte  
Has the time come to find out if you are (or could be) a “thought leader,” i.e., that expert of all experts to whom your target market turns to… every time. Maybe you’re a thought leader already and don’t know it. Or maybe you do know it, or suspect it, but could use some validation. Take a moment to conduct a “thoughtleading inventory” composed of seven questions designed to help you gauge your thoughtleading potential.
 
         
 

 
   
   
  Estienne de Beer  
Generally most, if not all of us, want and crave for something better and to improve our lifestyles. It is part of us to want a bigger car, a better house, to buy good things for the family. We keep hoping for more but, in order to get what you don’t have, you’ve got to do something you have never done before. All of us have heard the cliché before that it is insane to do the same thing over and over again and every time expect better results!
 
         
 

 
   
   
  Helene Mazur  
Big shifts are taking place. What does it all mean to you and your business?  The strategic planning process offers a set of tools to help you logically think through complex business choices.   Read about some concrete ways on how to move forward with confidence.
 
         
 

 
   
   
  Paul Sloane  
Knowledge sharing and collaboration are essential for innovation success.  A key responsibility of the innovative leader is to constantly fight the silting up of the internal communications and to force contact and sharing between departments.
 
         
 

 
   
   
  Jim Sirbasku  
CEOs these days must feel as if they are piloting a plane upside down and backwards through the perfect storm, where all things that can go wrong, do. Making sure your employees have the talent, skill and knowledge to make it through the storm is more important than ever.  Here are some key things to do– in good times and bad.
 
         
 

 
   
  How to Become a Winning Sales ACE and