Targeted: How Technology is Revolutionizing Advertising & the Way Companies Reach Consumers
This eBook from AMACOM is available free for a limited time only – valued at $24.95. A split second is all it takes to reach the right consumers. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. Get this free eBook now
Act Like a Sales Pro
This eBook from Career Press is available free for a limited time only – valued at $16.95. Acting is the ultimate form of persuasion. Now you can learn the methods that great actors use to engage and inspire clients and win more sales than you dreamed possible! This book shows you how acting and improv skills can enhance your own selling style, make you stand out in an increasingly competitive marketplace, and create a memorable buying experience. Get this free eBook now
Never Apply for a Job Again!
This eBook from Career Press is available free for a limited time only – valued at $14.99. In a world focused on high tech networking, Darrell Gurney shows how old-fashioned yet innovative high touch wins hearts, minds, and opportunities for the savvy job seeker or career expansionist. Drawing on basic principles of human psychology, Gurney shows readers how to open doors to influential players in their fields of interest to gain top-of-mind awareness and top-drawer connectedness. Get this free eBook now
Transformative HR: How Great Companies Use Evidence-Based Change for Sustainable Advantage
This free eBook from Wiley is valued at $22.99 and is available only until June 27th for free. This book demonstrates how some of the world’s most admired and prominent organizations are redefining HR leadership by using evidence-based change to inform human capital decisions that optimize efficiency, effectiveness and strategic impact. The authors present the five foundational principles to the new HR decision science: Logic-driven analytics, segmentation, risk leverage, synergy and integration and optimization. Get this free eBook now
CEO Refresher eBooks
Creative leadership, enlightenment, personal and organizational empowerment, service, customer obsession and more! These excellent eBooks will challenge and inspire – and all are available free from The CEO Refresher! PLEASE NOTE: these eBooks may be downloaded for your personal use only, and may not be redistributed.
The Leadership Imperative
by Rick Sidorowicz
The Leadership Imperative was originally published as a series of articles on creative leadership in The CEO Refresher, and is now available as an eBook in pdf file format. This 43 page collection of 14 articles will “twist your head” a bit to provide a more engaging and more mindful understanding of what great leaders can do to inspire and create breakthroughs in performance.
Download The Leadership Imperative now (PDF file 240kb)
1001 Ways to Wow Your Customers: Volume 1
edited by Rick Sidorowicz and Darlene Pineda
1001 Ways to Wow Your Customers was created to invite and share “stories” of great customer service. “Stories” are the medium to best describe “what great performance looks like” and “feels like” and customer service stories can entertain, illuminate and inspire. We’ve moved from a space on “Blogspot” to a WordPress home at www.refresher.com and have now captured the work in this first volume as an eBook.
1001 Ways to Wow Your Customers will take you on an adventure to “get” what’s possible when customer service becomes strategic to your success. It can, as the editors and contributors know and have experienced, create a sustainable competitive advantage for you and your enterprise. Aside from simply being the “right thing to do” in the sense that being “of service” is a virtue and reward in itself, “wowing” your customers – creating positive, memorable and emotional experiences for your customers – will create superior returns on all financial performance dimensions. Loyal, raving fans and advocates of your product (service, offering) are your most profitable customers today. Having more of them will serve you well.
Thank you for your interest and we hope you enjoy the articles and stories. We hope you will be inspired to engage your people to create your unique 1001 ways to wow your customers and achieve your breakthrough in performance.
Download Wow Your Customers now (PDF file 874kb)
A New Reality of Superior Performance and Adventure
by Henry K.
Pilot Performance was originally published as a series of articles on creative leadership in The CEO Refresher and is now available as an eBook in pdf format. This 37 page collection of articles explores a metaphor for business leadership based on techniques in aviation and the performance of pilots. The metaphor of executing with skill and precision in “turbulence” seems particularly relevant within the challenging environment we face in business and organizations today.
Download Pilot Performance now (PDF file 264kb)
The Amaryllis Way Inventory Tool
by Derrick Mueller
The inventory tool is the companion to the book The Amaryllis Way – Growing Leaders Who Grow Leaders, a leadership parable that describes a philosophy of leadership. The inventory tool builds on the concepts from the book and seeks to identify your leadership approach. It is designed to help you and members of your team reflect on how you grow people or where you may be deficient. With a healthy dose of honesty, it can provide insight into your strengths and weaknesses, and establish a basis for discussing how to develop people as leaders and as members of a team.
Derrick is providing this excellent leadership tool to our viewers for free!
Download the Amaryllis Way Inventory Tool now (PDF file 726kb)
STICK OUT YOUR BALANCE SHEET AND COUGH: Best Practices for Long-term Business Health
by Gary Patterson
This excerpt from STICK OUT YOUR BALANCE SHEET AND COUGH deals with five areas where risk can lurk in a business and what actions you can take to minimize your exposure. This Internal Exam Risk Checklist will help you: know the value of your customers; question the ongoing value of a capitalized item; make adjustments to your top 10 customers list; identify assets that may need to be sold; and know your company’s true equity and risk areas.
Gary is providing this excellent management tool to our viewers for free!
Download Stick Out Your Balance Sheet and Cough now (PDF file 594 kb)