Putting Wow! into what you do and sell isn’t very hard, but it is extremely effective. And I guarantee that for the receiver, it is a MOMENT OF MAGIC!
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
We need to get inside our customers’ heads and give them what it is that they want versus what it is that we think that they want.
While it is legitimate to hold the CEO accountable for the organization’s performance, the CEO is not the sole captain of the accountability boat. The CEO’s partner, the board of directors, stands at the wheel as well. When you look for the foundations of performance, take the elevator all the way to the top floor […]
Ethics investigations can be quite complex and fraught with potential risks. Taking care with them will allow the company to avoid pitfalls in both a legal and human sense. Conduct investigations discreetly and carefully by planning the entire process.
Management literature describes numerous management styles, but they can be boiled down to three basic styles – directing, discussing and delegating, The 3-Ds of Management Style. The appropriate style provides the right amount of structure and support for each situation.
Based on a mammoth research study conducted by the Gallup Organization involving 80,000 managers across different industries, this book explores the challenge of many companies – attaining, keeping and measuring employee satisfaction. Discover how great managers attract, hire, focus, and keep their most talented employees!
Have you ever been in a situation where your competitor claimed a market share that was not even close to the calculations you gave to your senior management? Or where different people in the organization were using different numbers? Where annual reports claimed market shares you could not retrace in your calculations? Understanding how you […]
The four pillars of a corporate vision, Core values, Core purpose, Big Hairy Audacious Goal, Vivid description and the processes used, and also the lessons learned.
The self-fulfilling prophecy maintains that “what you expect is what you get.” High expectations lead to high performance; low expectations lead to low performance.
Keep your eyes clearly focused on sales, expenses and profit. These three variables are interconnected. Watch for changes in either sales or expenses.