The traditional value chain is product-centric. It calls for designing, making, and selling the product or service—precisely in that order. Shifting to a customer-centric position requires companies to “reverse the value chain.”
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
When legacy-building is focused outward more than inward, you can leverage the numerous benefits the legacy-builder brings and is willing to commit to achieve strategic outcomes for the organization.
‘Trust’ is a word we trip out on a daily basis yet how many of us can define it or understand what influences trust? Thankfully, a host of academic researchers have been grappling with these questions while we have been busy running businesses.
All businesses that accept payments are responsible for keeping payment data secure at the start of a transaction, during processing and once it ends. This article outlines the most common mistakes businesses make in payment security, and how to avoid them.
A good story lets you experience something as if you are actually there. Leaders throughout history have long known the power of stories to inspire, motivate and move people to achieve things they never believed they were capable of achieving.
When we find and work within our purpose, we are settled, content, fulfilled, centered and confident in the work that we do, as it fits like a glove. It feels natural and intuitive. When you step into your purpose, you will know it.
If you feel your marketing performance is good enough, congratulations. Stop reading. If you’d like to see Marketing improve its ability to measure impact on key business metrics, this article offers six concrete capabilities to incorporate into your marketing performance management roadmap.
You may have lingering questions about EMV credit card processing, including why chip cards were issued, and what the change in payment processing standards means for merchants and consumers.
Is everyone equally equipped to become a CEO so that anyone who strives hard enough can be a strong leader? Or are some of us born with a propensity for leadership, providing us with a distinct advantage from the start?
Leaders, your writing skills, or lack thereof, are one of the main reasons your teams are frustrated, confused, and disengaged, and why projects take longer and cost more than projected.