You are probably missing a few design capabilities when it comes to having an effective Marketing dashboard. If your Marketing dashboard isn’t helping you gauge whether your Marketing organization is within proper operating and performance target parameters as well as guiding your strategic and investment decisions, it is time to return to the drawing board.
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
Every organization has a grapevine. Your grapevine is that informal and usually unsanctioned communication network. It can either help or hinder your change efforts. Unfortunately for most leaders, managers, and employees it’s the latter. A healthy grapevine works for your organizational change efforts, and not against it.
Allowing customers to pay using a credit or debit card can help you capture more revenue, but handling sensitive payment data requires that your business knows how to protect customer information — and its internal data — from the risk of a security breach.
Want to prepare for the challenges that life throws at you? Learn the skills and actions that can be cultured, developed, and taken before you need to be resilient.
In this article you will learn six characteristics of healthy organizational change. Improving organizational health includes the health of your bottom line, the quality of the services or products you deliver and the engagement and commitment of your employees.
Business leaders know that a good strategy that is well executed has the ability to impact a market, competitive position or business model. Yet companies often fail in their move from plan to execution. Follow these steps to improve the odds of execution success.
In this article you will learn four keys to using corporate communication wisely so that it is intentional rather than reactionary. A true leader works diligently to craft clear and compelling communication.
Why do some products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version, while other product launches flop? The successful offerings have a joyful essence that energizes customers.
Effective leaders recognize that change is part of continuous improvement. Change is often essential for your organization’s vitality, prosperity and growth. This article explores actions you can take to make change manageable and palatable.
For many companies, growth has moved to the top of the priority list. Growth requires mobilizing the organization and investing differently. Organizational structure and the metrics companies need to use survive, let alone thrive, mustevolve. Read this article to learn what that looks like for Marketing.