Perhaps you’ve seen some of the recent industry articles published by Forrester and HBR suggesting that companies need to hire a chief growth officer or a chief customer officer. Why are these new roles emerging as potential replacements when you’ve already invested in a role, your CMO or VP of Marketing, for this very purpose?
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
No matter how many powerful resources providing insight into personality and cognitive ability you use for recruiting, the interview remains an important tool for identifying the best candidates. Here are five challenging interview questions that let you dig deeper and learn more about the candidates you interview.
Time has a major impact on your productivity. The key is to how to make the best use of your time. This article provides a way to quickly identify whether you’re focusing on the most productive activities. It also explores how to scale and make sure your outsourcing pays off.
Are you responsible for hiring or leading a group of employees? Do you know about the value of what some call “emotional intelligence” or soft skills? Do you know how to foster emotional intelligence amongst your employees?
The average company regularly utilizes 20+ Marketing Technology (Martech) solutions. Nearly 60% of marketers say they don’t get the most out of the Martech they have. Read this article to learn how the C-Suite can help make Martech investments payoff. Learn four points every CMO should include in a presentation to request more Martech.
Turn over every stone, examine everything that you do on a constant basis. Challenge and question the status quo. If you want innovation and change, engage the people on your team with a game changing strategy session. Just ask why.
Your aim is to produce a video that makes an impact with your audience that aligns with your goals. In order to do this well, you need to go through a creative process that delivers benefits that go beyond the content you’re producing
Hiring the right employees is an essential task for any employer. Resiliency expert, Eileen McDargh, supplies you with five questions to ask each potential employee to determine if this match will be made in heaven or hell.
It is our belief that organic (versus inorganic) growth should be your business priority. Organic growth requires a different approach than inorganic growth. This article explains how segmentation when done well fuels organic growth and three steps to create your segmentation model.
So here’s an idea: since you’re the top dog, it’s time to actually lead like a dog. Dogs naturally have many of the attributes that separate leaders from the rest of the pack: loyalty, perseverance, friendship, teamwork, honesty, bravery, ingenuity, playfulness, curiosity and an unflagging desire for more information.