This article presents two very important reasons why your Marketing team needs to be represented in the room when formulating your strategy, and explains why Marketing needs a permanent seat at the table for any strategic business decisions and the cost when your Marketing function is absent from the room.
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
It can be tempting to overlook toxic personalities when hiring, particularly when people with the skills and experience you seek are hard to find. Still, once they become embedded in your company, the disruption they can cause generates more harm than you want to deal with.
In business, both Finance and Marketing must work together to enable the organizations success and create value for customers. In music, harmony refers to the extensively developed system of chords and the rules that allow or forbid relations between chords. This article suggests how Finance and Marketing can create harmony for the benefit of both […]
Employees who feel they are overqualified are often dissatisfied with their jobs, uncommitted to their company, and experience psychological strain. A good hiring process with additional questions built into the interview and a behavioral assessment will help guard against hiring people with an overqualified mindset.
Resiliency is not about bouncing “back.” It’s about growing through challenge as well as opportunity. Join resiliency expert Eileen McDargh as she provides you with four actions to practice in order to build resiliency as a critical life skill.
Imagine being as conscious and informed about where your information comes from as you are about the produce you buy. Whether you lean to the left or the right, or have any other ideological leanings or biases, you might want to be a bit more selective in what you take in as truth or fact.
Selecting new employees, new team members, new representatives of your brand are a vital activity, especially for small and mid-sized businesses. You can make substantially better hires by following the steps outlined in this article.
To build teams and foster collaboration, leaders need to hone a supplementary skill: Asking for help. In the present-day workplace, a leader is only as good as their network. But the basic skill of making a request is not enough: how you go about asking for help can make or break your business relationships and […]
As one of the primary customer-facing functions of your organization, Marketing will inevitably mirror the internal culture. So no matter how well the Marketing formulates a growth strategy, they will only spur success if they exist within a culture of growth.
A common complaint I hear from my executive clients is, “My employees drop balls!” Part of the problem is that employees don’t realize they are dropping balls. This article includes a seven point checklist to help you diagnose the root cause of dropped balls.