Performance management is what will move your Marketing organization from focusing on budget and productivity to focusing on results and accountability. This article suggests three steps to initiate the process.
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
To me, servant leadership is the only way to guarantee great relationships and great results. Why? When you treat your people well—catch them doing things right, praise them when they are doing well, and redirect them when they get off track; when you empower them to bring their brains to work and make decisions—they will […]
You can find effective team building and morale-boosting activities and rewards at just about any budget. This article outlines a few ideas on how you can boost employee morale and keep teams working hard all year long.
Perhaps you’ve seen some of the recent industry articles published by Forrester and HBR suggesting that companies need to hire a chief growth officer or a chief customer officer. Why are these new roles emerging as potential replacements when you’ve already invested in a role, your CMO or VP of Marketing, for this very purpose?
No matter how many powerful resources providing insight into personality and cognitive ability you use for recruiting, the interview remains an important tool for identifying the best candidates. Here are five challenging interview questions that let you dig deeper and learn more about the candidates you interview.
Time has a major impact on your productivity. The key is to how to make the best use of your time. This article provides a way to quickly identify whether you’re focusing on the most productive activities. It also explores how to scale and make sure your outsourcing pays off.
Are you responsible for hiring or leading a group of employees? Do you know about the value of what some call “emotional intelligence” or soft skills? Do you know how to foster emotional intelligence amongst your employees?
The average company regularly utilizes 20+ Marketing Technology (Martech) solutions. Nearly 60% of marketers say they don’t get the most out of the Martech they have. Read this article to learn how the C-Suite can help make Martech investments payoff. Learn four points every CMO should include in a presentation to request more Martech.
Turn over every stone, examine everything that you do on a constant basis. Challenge and question the status quo. If you want innovation and change, engage the people on your team with a game changing strategy session. Just ask why.
Your aim is to produce a video that makes an impact with your audience that aligns with your goals. In order to do this well, you need to go through a creative process that delivers benefits that go beyond the content you’re producing