This article explains the role Marketing plays in positively impacting innovation and new product/service development. It recommends four steps to empower Marketing to head the innovation charge.
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
The time you take to make your employees feel comfortable and happy at work is well worth your while. The better they feel at work, the more inclined they are to stay there. This article offers some tips to improve employee retention.
Help! I am communicating, but my employees aren’t listening. You’ve sent a dozen emails about the upcoming change, or at least it feels like a dozen, and your employees act like they don’t know anything about it. This article suggests three things you can do to use email to support and enable healthy organizational change.
Finding the best candidates is not always easy, especially when unemployment rates are low. If you want the best candidates to fill your job openings fast, you need to think outside the box. This article outlines 6 strategies to reach passive job seekers.
Performance management is what will move your Marketing organization from focusing on budget and productivity to focusing on results and accountability. This article suggests three steps to initiate the process.
To me, servant leadership is the only way to guarantee great relationships and great results. Why? When you treat your people well—catch them doing things right, praise them when they are doing well, and redirect them when they get off track; when you empower them to bring their brains to work and make decisions—they will […]
You can find effective team building and morale-boosting activities and rewards at just about any budget. This article outlines a few ideas on how you can boost employee morale and keep teams working hard all year long.
Perhaps you’ve seen some of the recent industry articles published by Forrester and HBR suggesting that companies need to hire a chief growth officer or a chief customer officer. Why are these new roles emerging as potential replacements when you’ve already invested in a role, your CMO or VP of Marketing, for this very purpose?
No matter how many powerful resources providing insight into personality and cognitive ability you use for recruiting, the interview remains an important tool for identifying the best candidates. Here are five challenging interview questions that let you dig deeper and learn more about the candidates you interview.
Time has a major impact on your productivity. The key is to how to make the best use of your time. This article provides a way to quickly identify whether you’re focusing on the most productive activities. It also explores how to scale and make sure your outsourcing pays off.