Imagine being as conscious and informed about where your information comes from as you are about the produce you buy. Whether you lean to the left or the right, or have any other ideological leanings or biases, you might want to be a bit more selective in what you take in as truth or fact.
Welcome to The CEO Refresher
The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.
Selecting new employees, new team members, new representatives of your brand are a vital activity, especially for small and mid-sized businesses. You can make substantially better hires by following the steps outlined in this article.
To build teams and foster collaboration, leaders need to hone a supplementary skill: Asking for help. In the present-day workplace, a leader is only as good as their network. But the basic skill of making a request is not enough: how you go about asking for help can make or break your business relationships and […]
As one of the primary customer-facing functions of your organization, Marketing will inevitably mirror the internal culture. So no matter how well the Marketing formulates a growth strategy, they will only spur success if they exist within a culture of growth.
A common complaint I hear from my executive clients is, “My employees drop balls!” Part of the problem is that employees don’t realize they are dropping balls. This article includes a seven point checklist to help you diagnose the root cause of dropped balls.
The current public personas of people whom we would title “leaders” are a far cry from the model Robert Greenleaf developed during his 40 years with American Telephone and Telegraph (now AT&T). Learn how he created servant leadership and what it means to be a servant leader.
At what point should a CEO change the implementation of a business initiative? Change too early, and you risk team dissension. Change too late, and you risk confirming Einstein’s definition of insanity, i.e., doing the same thing over and over and expecting a different result.
Does the old marketing saying, “People buy on emotion and then justify the buy rationally,” apply to CEOs, C-suite executives, and senior executives?
Strategically choosing to mentor an employee requires serious consideration on your part. Whom do you choose? When do you offer the guidance? How do you see your business growing in the future?
90% of Fortune 500 CEOs play golf, so it seems that this game provides an excellent metaphor for marketers. Just as in golf, in marketing, every customer journey and market is unique. To live up to expectations and improve business performance, Marketers need to be proficient with all the Marketing “clubs in their bag.”