The CEO Refresher

Welcome to The CEO Refresher

The CEO Refresher is your portal to the best brains on the planet! Creative leadership, innovation, leading change, executive intelligence and insight. We are pleased to announce that The CEO Refresher is once again publishing new articles. The untimely death of founder and publisher Rick Sidorowicz in September 2011 left the site in a void. Rick devoted a great deal of time and effort into developing and managing the CEO Refresher, and believed passionately in its value in providing the executive intelligence you need to lead well in these turbulent times. We wish to continue bringing you the articles and resources you have come to count on from The CEO Refresher.

Latest Articles

Marketing Insight

How to Measure Your Risk of Customer Defection

by Laura Patterson

Retaining your best customers should be one of your business imperatives. Even so research suggests that most firms loses 20% of customers annually. This article explains how to create and use a customer vulnerability index to understand your risk of customer defection.

Personal Development

When it Comes to Entrepreneurship, Age 40 is the New 20…and Always Has Been

by Carl J. Schramm

Your odds of starting a company that experiences scale growth, becoming really profitable, only increase with age. Years of working at an established company can payoff by teaching you the tradecraft of sales, managing a workforce and negotiating with suppliers.

Motivation & Retention

How to Build Employee Morale in the Workplace

by Steve Picarde, Sr.

Make your business the place that employees want to work for by keeping the morale as high as possible. When employees feel properly trained and empowered, their work product and attitude will be better and that means more profitability for the company.

Marketing Insight

Why and How Marketing Should Lead the Innovation Process

by Laura Patterson

This article explains the role Marketing plays in positively impacting innovation and new product/service development. It recommends four steps to empower Marketing to head the innovation charge.

Motivation & Retention

Managing to Improve Employee Retention

by Steve Picarde

The time you take to make your employees feel comfortable and happy at work is well worth your while. The better they feel at work, the more inclined they are to stay there. This article offers some tips to improve employee retention.

Leading Change

Three Ways to Use Email to Help Your Employees Buy-in to Change

by Dr. Dawn-Marie Turner

Help! I am communicating, but my employees aren’t listening. You’ve sent a dozen emails about the upcoming change, or at least it feels like a dozen, and your employees act like they don’t know anything about it. This article suggests three things you can do to use email to support and enable healthy organizational change.

The HR Refresher

6 Ways Business Owners and Hiring Managers Can Reach Passive Job Seekers

by Steve Picarde, Sr.

Finding the best candidates is not always easy, especially when unemployment rates are low. If you want the best candidates to fill your job openings fast, you need to think outside the box. This article outlines 6 strategies to reach passive job seekers.

Marketing Insight

What Happens When You Shift Your Focus from Financial to Performance Management?

by Laura Patterson

Performance management is what will move your Marketing organization from focusing on budget and productivity to focusing on results and accountability. This article suggests three steps to initiate the process.

Creative Leadership

Servant Leadership in Action

by Ken Blanchard

To me, servant leadership is the only way to guarantee great relationships and great results. Why? When you treat your people well—catch them doing things right, praise them when they are doing well, and redirect them when they get off track; when you empower them to bring their brains to work and make decisions—they will […]

Motivation & Retention

Five Employee Morale Boosting Ideas

by Steve Picarde

You can find effective team building and morale-boosting activities and rewards at just about any budget. This article outlines a few ideas on how you can boost employee morale and keep teams working hard all year long.

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