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Implementing Change

Implementation is where the rubber meets the road. Implementing change requires strong leadership and perseverance to make it happen. When implementing any major change, it is important to understand the following roles, and these seven important aspects of the project plan.
It happens all the time: A full-page ad is placed in a major monthly publication. The ad touts the service excellence of their product. Catchy phrases. Great promises. Major dollars are spent to create an implied image in the mind of the consumer. And it can vanish in a heartbeat if promises made are not promises kept- if the derived image cancels out the implied image!
Shortly after my college graduation, a few friends and I started a new media company. Even though our business had yet to bring in a single dollar, and none of us had ever been the CEO of coffee shop let alone a multi-million dollar enterprise, we were all confident that we had a sure thing on our hands. After all, our financial projections forecasted gross revenues of $200 million. What investor could say no to that?

Where There Is Nothing

The NY Times article, “Driven to Distraction” discussed the practice of turning cars into mobile offices. The dangers of this practice I will leave to others to debate, although I will mention that the Car Talk Guys are definitely Not Happy about it. What I found particularly fascinating in reading this article was the justifications that managers and senior executives were giving for staying connected all the time.
As a sales professional, entrepreneur or business owner, being able to effectively establish new client partnerships and increase sales results quickly is vitally important. When sales are going great it can be very exciting! But, after a while, things slow down and you hit a wall. You find yourself chasing after prospects and wondering why it is taking so long to convert prospects into clients. So where do you turn when you are stuck in sales quicksand and can’t get your prospects to move forward?
As the CEO, you probably have already chartered your marketing team to collect relevant customer-related information. But does your marketing organization have the ability to analyze this information in a way that provides your sales organization and leadership team with valuable insights into customer behavior? This article explains the value of customer analytics and outlines three steps needed to leverage your customer data.
David Cooperrider, who helped develop 'Appreciative Inquiry" (AI), encourages us to stop looking at business as a problem to be fixed and start looking at it as a mystery to be discovered. AI involves the ability to ask questions that will strengthen the system's capacity. The focus on strengths - both individuals and organizational - is a strong foundation of the Positive Psychology movement.
A savvy Call Center Manager recently wrote me with a simple but excellent question: What should a great Call Center Manager do every day to be successful? As a former Director of one of the largest Financial Service Call Centers in the United States and an International Call Center Sales and Service Coach, here are my top 7 Daily Practices for best call center leadership practices.
Even though the word in the company was that Jeremy was a dedicated and competent employee, nobody knew much about him as he was so quiet and private. Management was nervous about promoting someone who appeared to them to be secretive, wondering if he had something to hide. Jeremy came up with a plan to change that.
The author of Everyday Astrology, The Secret Language of Birthdays, The Secret Language of Relationships, and The Secret Language of Destiny offers advice on the strengths, weaknesses and interacive syles of bosses of every sun sign. Enjoy!
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