Have you ever been in a wood that just looked like a random assortment of trees and then when you take a few steps to the side you see that all the trees are laid out in neat rows? Sometimes we are standing in the wrong place to see an obvious answer. We have to deliberately take a different point of view and come at the problem from a new direction before we have a chance of creating a radical solution.

In today’s competitive world, creativity is in short supply and it is more important than ever for businesses to attract and keep highly talented people. Bill Bernbach remarked that “an idea can turn to dust or magic, depending on the talent that rubs against it.” In order to do that, a company must provide a work place environment that is challenging, creative, and fun. Since creativity is at the root of innovation and invention, it would benefit all companies - large or small - to help promote a creative atmosphere in which this talent may flourish. What better way to get a huge return on your investment? Champion those innovators.

Intrapreneurship is a strategy for stimulating innovation by making better use of entrepreneurial talent. When effectively promoted and channeled, intrapreneurship not only fosters innovation, it also helps employees with good ideas to better channel the resources of a corporation to develop more successful products.

When you combine two ideas to make a third then two plus two can equal five. In the ancient world one of the great discoveries was that by combining two soft metals - iron and tin - you could create a strong alloy - bronze. In a similar way combining two minor inventions - the coin punch and the wine press - gave birth to the mighty printing press. Try combining your main product or service with a range of foreign concepts and see what you get.