Rick Mathieson
Rick Mathieson, author of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World, is an award-winning writer and leading voice on marketing in the digital age. His insights have been featured in ADWEEK, Advertising Age, Wired, Broadcasting & Cable, and on MSNBC, CBS Radio and NPR, while his next-generation business models have earned recognition from USA Today and Dow Jones Interactive. His first book, Branding Unbound (AMACOM 2005) was widely praised in the business press. A regularly featured speaker at industry events, Mathieson also serves as vice president and creative director for Creative: Advertising & Interactive Media, one of Silicon Valley’s most prominent advertising agencies. He lives in San Francisco, California. For more information, please visit http://www.rickmathieson.com/m and http://www.ondemandbrand.com/, read the author's blog, become a fan on Facebook, and follow him on Twitter!
Articles by this Author
5 Top Tips for Using Social Media to Help Launch Your New Business
- By Rick Mathieson
- Published 06/14/2010
- Creativity & Innovation
-
Rating:
Author of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Top Five Rules for Digital Marketing Success in an Anytime, Everywhere World
- By Rick Mathieson
- Published 04/23/2010
- Reading
-
Rating:
Rick Mathieson gives marketers the essential framework for creating the kind of experiences consumers want and demand in the digital era. Hailed as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, Mathieson presents a core set of rules -- some contrarian, but most based on common sense -- for building brand experiences that attract, engage, and win the loyalty of digital consumers.