In today’s competitive world, creativity is in short supply and it is more important than ever for businesses to attract and keep highly talented people. Bill Bernbach remarked that “an idea can turn to dust or magic, depending on the talent that rubs against it.” In order to do that, a company must provide a work place environment that is challenging, creative, and fun. Since creativity is at the root of innovation and invention, it would benefit all companies - large or small - to help promote a creative atmosphere in which this talent may flourish. What better way to get a huge return on your investment? Champion those innovators.