The Mindful Network

JoAnna Brandi

JoAnna Brandi is the Publisher of the Customer Care Coach leadership program. She is the author of three books: Winning at Customer Retention, 101 Ways to Keep 'em Happy, Keep 'em Loyal, and Keep 'em Coming Back, Building Customer Loyalty - 21 Essential Elements in ACTION, and 54 Ways to stay Positive in a Changing, Challenging and Sometimes Negative World. JoAnna is an accomplished public speaker and a contributing author to numerous business publications. Her work in customer loyalty has been cited in Fortune Magazine, Sales and Marketing Magazine, The Executive Report on Customer Retention, US Banker, the Retail Advantage, The Kiplinger Letter, The Competitive Advantage and dozens of others. You can subscribe to her bi-weekly Customer Care Tip for free and find more of her work http://www.customercarecoach.com and her new blog

 Articles by this Author

I’d love service to be better - and it’s my goal to transform the mediocre customer service we see in most companies today into “Exquisite Customer Care” - but in the meantime if you want better service - be a better customer! At the very least - meet the service giver half way. And who knows, maybe after having such a wonderful interaction with you, the service giver will be inspired to do better with the next person.
While taking a walk over the weekend I discovered a mermaid down the beach a bit. Some extraordinarily talented person sculpted a ten-foot mermaid lying on her side, head resting back on her arm, staring out to sea (somewhat wistfully as if she had lovely memories there.) I wonder if the mermaid-maker had any idea at all of how much joy s/he had left behind on the beach that day. The mermaid reminded me that we all have a chance, every day, to leave a little joy behind. It’s not always as tangible or spectacular as a ten-foot long sand sculpture but it can be real and it can be lasting. A little joy can make someone’s day real special.

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A day doesn't go by without me thinking about the power of appreciation. That's because I have trained my mind to look for the good things in my life, focus my attention on them and take a moment or two to deeply appreciate the things that matter to me. And even with that, I don't do it often enough.
Psychologists studying stress in the workplace have done over 400 studies on “Resilience” and what keeps individuals in a company healthy despite adversity. Here is a summary of their findings you can use as a checklist to get through this next wave of business.
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