This article was sparked by a letter I received recently from an energy company. They are attempting to get planning permission for a new nuclear power plant. They are also planning to build a wind farm. Having identified me as the sort of person who supports wind farms, this energy company (let’s call them EC), wrote to me asking for my support for their venture to build one. This communication from EC seemed to me to be a call to examine my values and my beliefs about where to put my personal energy and my commitment.