Sweat the Small Stuff
http://www.refresher.com/mindfulnetwork/articlelive/articles/575/1/Sweat-the-Small-Stuff/Page1.html
Rick Sidorowicz
Rick Sidorowicz is the Publisher and Editor of The CEO Refresher, moderator of The Mindful Network, Minister of Culture of High Performance Retail, and Editor of 1001 Ways to Wow Your Customers. He also works with T4G Limited as a Business Strategist and Consultant developing innovative solutions for retailers and financial services organizations. His profile and contact information are @ www.ricksidorowicz.com . By Rick Sidorowicz
Published on 06/21/2010
Big exalted brains create big expensive solutions! Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
Excellent video!
Big exalted brains create big expensive solutions! Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.