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Think Laterally
http://www.refresher.com/mindfulnetwork/articlelive/articles/161/1/Think-Laterally/Page1.html
Paul Sloane
Paul Sloane writes and speaks on lateral thinking and innovation. His latest book, The Innovative Leader, is published by Kogan-Page. His website is www.destination-innovation.com .  
By Paul Sloane
Published on 03/23/2009
 
Lateral thinking is a phrase coined by Edward de Bono as a counterpoint to conventional or vertical thinking. In conventional thinking we go forward in a predictable, direct fashion. Lateral thinking involves coming at the problem from new directions – literally from the side. De Bono defines the four main aspects of lateral thinking as follows:

1. The recognition of dominant polarizing ideas.
2. The search for different ways of looking at things.
3. A relaxation of the rigid control of vertical thinking.
4. The use of chance.