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					  <title><![CDATA[Creativity Produces Profit]]></title>
					  <link>http://www.refresher.com/mindfulnetwork/articlelive/articles/59/1/Creativity-Produces-Profit/Page1.html</link>
					  <description><![CDATA[In today&#8217;s competitive world, creativity is in short supply and it is more important than ever for businesses to attract and keep highly talented people. Bill Bernbach remarked that &#8220;an idea can turn to dust or magic, depending on the talent that rubs against it.&#8221; In order to do that, a company must provide a work place environment that is challenging, creative, and fun. Since creativity is at the root of innovation and invention, it would benefit all companies - large or small - to help promote a creative atmosphere in which this talent may flourish. What better way to get a huge return on your investment? Champion those innovators. ]]></description>
					  <author>no@spam.com (Estienne de Beer)</author>
					  <pubDate>Mon, 03 Mar 2008 17:56:53 EST</pubDate>
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