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					  <title><![CDATA[The Open Brand]]></title>
					  <link>http://www.refresher.com/mindfulnetwork/articlelive/articles/45/1/The-Open-Brand/Page1.html</link>
					  <description><![CDATA[The Open Brand Framework<br/><br/>Are you ready to open?<br/><br/>If so, we've put together a strategic framework that capitalizes on both the social web's traits and technologies and the icitizenry's power to be both medium and message. <br/><br/>Here is an excerpt from the book <span style="font-style: italic;">The Open Brand</span> by Kelly Mooney and Nita Rollins, Ph.D. published by New Riders Press; March 2008. <br/><br/> ]]></description>
					  <author>no@spam.com (Kelly Mooney)</author>
					  <pubDate>Sun, 03 Feb 2008 16:51:40 EST</pubDate>
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