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September 2008 Volume 14 Issue 9.2
Creative leadership, competitive strategy, performance improvement, leading change, corporate boards, executive intelligence, marketing, branding, insight, wisdom, excellent new articles every issue, and over 2,200 articles in the archives!
       
             
   
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RECOMMENDED READING

Let's Get Real or Let's Not Play Let's Get Real or Let's Not Play
by Mahan Khalsa and Randy Illig
   
Unleashing the Power of Rubber Bands Unleashing the Power of Rubber Bands
by Nancy Ortberg
   
Influence Influence: Science and Practice
by Robert B. Cialdini
   
The Age Curve
by Kenneth Gronbach
   
Left on Red Left on Red
by Bill Glynn
   
Outsmart Outsmart
by Jim Champy
   
The Offsite The Offsite
by Robert Thompson
   
The Leadership Challenge The Leadership Challenge
by James Kouzes and Barry Posner
   
The Secret of Transitions The Secret of Transitions
by Jim Manton
   
The Milkshake Moment
by Steven S. Little
   
Hug Your People
by Jack Mitchell
   


Back of the Napkin
by Dan Roam
   
The IT Value Stack
by Ade McCormack
   
What To Do When You Become The Boss
by Bob Selden
   
The Open Brand The Open Brand
by Kelly Mooney and Nita Rollins
   
Outsmart the MBA Clones
by Dan Herman
   
Human Sigma
by John H. Fleming and Jim Asplund
   
Radical Careering Radical Careering
by Sally Hogshead
   
Whoever Tells the Best Story Wins Whoever Tells the Best Story Wins
by Annette Simmons
   
Customer Service Made Easy
by Paul Levesque
   
Hit the Ground Leading!
by Angela Mondou
   
Chief Customer Officer
by Jeanne Bliss
   
The Innovation Killer
by Cynthia Rabe
   
Pop!
Stand Out in Any Crowd!
by Sam Horn
   
Kiss Theory Good Bye
by Bob Prosen
   
Exceptional Selling
by Jeff Thull
   
Big Vision, Small Business
by Jamie S. Walters
   
Get Out of Your Own Way at Work
by Mark Goulston
   

refresherbooks

The Best Books
2008
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2004
2003
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The Best of All Time!

Buffalo Brains
"What if everything you know is wrong?"

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The featured articles on this page, and all of the links, news, conferences and reading pages are free however, access to over 2,200 excellent articles in the Archives requires a nominal subscription. Check out the Members Benefits page for many exclusive and very special offers! We have also created a new international publishing platform - The Mindful Network - to feature our members' great work. Subscribe!
     
     
FEATURED ARTICLES

The Problem with T-Shirts
by Nancy Ortberg
Nancy Ortberg  
As leaders, our job is to breathe life into the vision and fill the words with meaning that stir people in the deepest parts of their souls—the parts that long for significance and transformation. Vision is about stirring and provoking, reminding and imagining. It’s about showing people the wonder of an improved future and infusing them with hope. Vision is about creating a reason to believe again.
     

The Role of Values in Marketing
by Dr. Katalin Eibel-Spanyi
Katalin Eibel-Spanyi  
A deeper understanding of personal values enables marketers to craft key messages that reflect what customers’ value and position these messages in their advertising, product packaging, Web sites and blogs. This can assist in making the right emotional connections at each ‘moment of truth’ – the key points of interaction with your customers.
     

Trust
by Steven S. Little
Steven Little  
What I've come to learn is that growth leaders are distinctive not only in their actions, but also in their attributes. These specific attributes are more like personality traits than true management skills, and they ultimately build trust. As an ancient Eastern adage says, "Three things cannot be hidden forever: the sun, the moon, and the truth."
     

Do You Procrastinate? Or Would You Like to Answer That Later?
by Anne Riches
Anne Riches  
What is it that holds us back from starting or finishing certain things? What is it that makes us knowingly procrastinate - and then, and here's the worst part, beat ourselves up for doing it? And why is it that so many people seem to share this predicament? The more people I talk to about my growing interest in this topic - the more people say to me: when you find the answer - let me know!
     


Jim Champy  
For years I have been searching for great companies. My search was driven by a desire to find companies that have new business models, delivering new products and services to customers and executing in new ways. I have written about my discoveries in OUTSMART!, my latest book. Although I could find no single formula for what creates a good – or great – company, I did find some shared characteristics. 
     

An Option for Tough Times
by Steven C. Coats
Steve Coats  
If you are like many, you may be stuck looking only at possible ways to cut even more costs.  Quite frankly, you need to do better.  Cost management is surely important, but if it is your only option, you are not stepping up to your responsibility as a leader.  While probability analysis falls squarely into the domain of management, it is up to leaders to find ways to increase the number of possibilities that can be put into play.
     

Recruitment and Retention Strategies: How to Attract, Keep and Motivate Today's Workforce
by Gregory P. Smith
Gregory P. Smith  
Employers face major challenges when they consider the increasing difficulty of finding skilled people, a younger workforce with different attitudes about work, and a growing population of older workers heading toward retirement. Businesses can improve their ability to attract, retain and improve productivity by applying the following five-step PRIDE process.
     

Transition and Change
by Sloan Campbell
 
We move through life, we make numerous personal transitions inherently knowing how to successfully move from one life milestone to another without missing a beat …  we listen to our little voice and all is well … right? WRONG, I have recently made another type of transition, a professional transition, which has gone about as shaky as any change has ever gone in my life to date. This is an issue for me because I am a firm believer that we must make changes to be able to grow in our personal or professional lives.
     

Time-Effective Fitness: The 4 Ways to Make Your Workout Most Effective
by Marty Seldman and Joshua Seldman
 
A question that often comes up is how can today’s top employees and leaders increase their performance and effectiveness and at the same time maintain their health and emotional well being?  For today’s busy leaders and ambitious employee’s the answer is simple:  time-effective fitness. Time-effective fitness is the simplest answer that busy executives have to the question of how to achieve their career goals and maintain their health, family and personal well being.
     

The Sales Systems Model®
by Sharonne Phillips
Sharonne Phillips  
Selling any product or service is based on relationships – the relationship between the customer or client and the supplier or product.  It doesn’t matter if it is a product or service, successful sales are based on trust. It is important to understand how sales relationships are established, developed and maintained.
     

Leadership Training for New Managers: How to Go From Peer to Manager in 5 Easy Steps
by Kevin Berchelmann
Kevin Berchelmann  
Leadership is a skill, and one that is as critical at this first juncture as it is for a Fortune 100 CEO.  Yesterday, you may have talked about your boss.  Today, they may be talking about you.  Making the leap from co-worker to leader does not have to be difficult, but it absolutely must be a change from how you behaved before. 
     

Transforming Federal Government – An Unknown Success Story
by Baldwin H. Tom
Baldwin H. Tom  
The President’s Management Agenda is almost an unbelievable success story!  Money has been saved, efficiencies have been achieved, and higher accountabilities demonstrated.  We have been in the midst of this transformation the past seven years with significant and positive changes in government that we taxpayers should applaud.  Since most of these are not public activities, very few people outside the government know about them.
     

Close More Sales … by ‘Seeing’ the‘Window Of Dissatisfaction’
by Craig Elias
Craig Elias  
When you notice the Window of Dissatisfaction, you’ve got the beginnings of a competitive edge – an “unfair advantage” that will increase your close ratios, shorten your sales cycles, and increase your average deal size. In short, you will excel at sales when you can identify, focus on, and sell to buyers in the Window of Dissatisfaction  … before your competition.
     

What! Luck Comes from Hard Work?
by Karla Brandau
Karla Brandau  
When I complained about my lack of luck to a friend of mine, she quoted Thomas Jefferson, 3rd President of the United States, who said, "I'm a great believer in luck, and I find the harder I work, the more I have of it." As you seek for greater levels of success in your life, remember these "Luck Rules."
     

When is the Right Time for an HR Expert?
by Roberta Chinsky Matuson
Roberta Chinsky Matuson  
For many companies, who have experienced rapid growth, Human Resources is an after thought. You start out with two employees and before you know it, you've grown to over 25. Life in the office goes from being fairly simple to highly complex. Like it or not, it may very well be time to formalize HR processes and procedures in your organization. No need to panic. You can easily accomplish this by hiring an HR Expert.
     

Oman: Incentive Travel Destination
by Anne Thornley-Brown
Anne Thornley-Brown  
Of Sheihks, Jins and a Magic Book - our unplanned night excursion down the back streets of Nizwa was so special and memorable that it was definitely the highlight of that trip to Oman. It reminded that when you're planning incentive trips always leave time for the unplanned as that is where the magic often happens.
     

Tech Vendors, Don't You Love 'em?
by Ade McCormack
Ade McCormack  
The word alignment captures the nature of a buyer-supplier relationship. The supplier must align its offerings to the demands of the buyer. The partner relationship has an entwinement feel to it. Both parties are entwining their destinies and so become reliant on each other. I believe that we need to move beyond alignment to entwinement in respect of the business-IT department relationship.
     

The Big, Bad Brand of Bollywood
by Naseem Javed
Naseem Javed  
There is really nothing wrong with the brand "Bollywood", except that the Indian film industry has become far more powerful and far-reaching than any thing else like this in any other country of the world, and even larger than Hollywood.
     

The Fifteenth Key: Faith
by Trenna Pennington
 
The Golden Rule means to do unto others as you would wish them to do unto you if the positions were reversed. The universal law that you reap what you sow. If you take Faith which is thought and think of others as you would have them think of you, you are then impressing into your sub-conscious things that are honest and good or things that are evil and destructive. If you want great things for those around you, think great thoughts for them, wish them the best life has to offer.
     

Notes on Writing from Writers of Note
by Philip Yaffe
 
Internet searches for quotations about writing almost invariable turn of the thoughts of novelists, poets, playwrights, etc., again as if fiction were the only category of writing of any consequence. I made such a search in order to put together this article. At first I was disappointed by the lopsided results, but on further reflection they turned out to be quite fortuitous.
     
     
SPECIAL FEATURES

How to Become a Customer Action Hero in 10 Steps
by Jeanne Bliss
Jeanne Bliss  
Companies need to toss out everything they think about customer surveys and do a reality check of what they’ve actually done with the years of data they’ve compiled. They need to compare their effort spent capitulating and hand-waving about how bad the scores are with how much of an effort they’ve made actually doing something about what they heard from customers. And they need to get real…and evaluate if any substantive change has actually taken place as a result. Then they need to STOP and DO something different.
     

Leaders with Character, Chivalry and Courage - Relics of the Past?
by Steve Kayser
Steve Kayser  
While talking with Steven Pressfield about Killing Rommel, we wandered off the beaten path a bit to discuss the power of story - in business and life - to move people to higher grounds. The kind of power that can inspire people to perform great feats of selflessness and humanity. But, we didn’t stop there - we derailed onto troublesome questions of morality, character and ethics.
     

Executive Leadership Performance - A Wake-Up Call for Boards
by Dr. Rosie Steeves
Rosie Steeves  
Most directors know senior leadership performance matters, but how many know how their own executive team measures up? Recent studies confirm that the leadership behavior of an organization’s executives has a profound
impact on employee engagement, productivity, and retention—factors known to affect overall organizational performance.
     

Persistence Goes the Distance
by Jim Clemmer
Jim Clemmer  
Failure often results from following the line of least persistence. Despite the book titles, magazine articles, and guru claims, there are no quick and easy ways to health, happiness, wealth, teamwork, or success. Most "overnight successes" take years to achieve. Most "natural talent" is created through thousands of hours of disciplined training and practice (that's the final level of mastery -- making it look natural).
     

Creating a Winning Environment - Part Two
by John Maxwell