| WELCOME |
|
|
Subscribe to The CEO Refresher
join The Mindful Network! |
 |
|
The featured articles on this page, and all of the links, news, conferences and reading pages are free however, access to over 2,200 excellent articles in the Archives requires a nominal subscription. Check out the Members Benefits page for many exclusive and special offers including three new free eBooks! We have also created a new international publishing platform - The Mindful Network - to feature our members' great work. Subscribe! |
| |
|
|
| |
|
|
| WHAT'S NEW? |
|
|
1001 Ways to Wow Your Customers! Volume One
edited by Rick Sidorowicz and Darlene Pineda |
 |
|
Our former blog and book in progress is now a 162 page eBook available free for our subscribers. 1001 Ways to Wow Your Customers!
will take you on an adventure to “get” what’s possible when customer service becomes strategic. We hope you will be inspired to engage your people to create your unique 1001 ways and achieve breakthroughs in performance. >>Read More |
| |
|
|
| |
|
|
| FEATURED ARTICLES |
|
|
Tune Your Marketing Organization for Peak Performance
by Laura Patterson, President, VisionEdge Marketing |
 |
|
For the corporate leadership team, especially the CEO, the rubber hits the road when it comes to achieving performance targets. This is why performance management is so important to the CEO and leadership team. Without performance management, the organization will not understand how success is measured. The time is right to apply performance management to marketing. This article offers insights and suggestions for how the CEO can tune the marketing organization for peak performance. |
| |
|
|
|
|
So You Want to be an Oxymoron? - What You Need
to be a Collaborative Leader
by Philip Anderson |
.jpg) |
|
Traditionally business leadership has been about individual decisiveness, clarity of vision, clear command of a situation. Collaboration could have been viewed as a weakness, involving too many people and too much time. Today the tables have turned. The collaborative leader has come of age. |
| |
|
|
|
|
Leaders Doing Good and Doing Well
by Bob Prosen |
 |
|
As the global market continues to accelerate, so does the need for leaders who have the courage to “do good and do well.” How can you ensure that you do right by the company, employees, and community? It’s not just about what’s easy, politically correct, or comfortable—it is about having the fortitude to make the right decisions despite the obstacles or what the mainstream might want us to do. |
| |
|
|
|
|
Cutting Edge Internet Success: Marketing and Self-Promotion Through Newly Popular Internet Tools
by Maggie Sutherland |
 |
|
Stepping outside one’s comfort zone is a must for adequate business promotion, by investing in such free growing Internet resources as blogs, podcasts, Youtube, Myspace, Facebook, and LinkedIn. And contrary to common beliefs, these applications do not just appeal to the young. In fact, studies show that the fastest growing demographic in these areas are persons aged 25 years or older. |
| |
|
|
|
|
Ten Great Ways To Crush Creativity
by Paul Sloane |
 |
|
Directors, VPs and managers have much more power than they realize. They can patiently create a climate of creativity or they can crush it in a series of subtle comments and gestures. Their actions send powerful signals. Their responses to suggestions and ideas are deciphered by staff as encouragement or rejection. If you want to crush creativity in your organization and eliminate all the unnecessary bother of innovation then here are ten steps that are guaranteed to succeed. |
| |
|
|
|
|
The New Silver Bullet for Growth and Customer Loyalty
by Curtis N. Bingham |
 |
|
If you want to grow your business while simultaneously increasing customer loyalty, the Chief Customer Officer (CCO) might just be the silver bullet you are looking for. The Chief Customer Officer or similarly titled role assumes executive-level accountability for customer relationships, much like a COO is accountable for operations and the VP of sales for revenue growth. |
| |
|
|
|
|
Happy@ Work?
by JoAnna Brandi |
 |
|
While Happiness is a choice - a personal choice - it is to a company's advantage to create the kind of working environment and use the kind of leadership practices - that bring out the best in people, help them feel good about work and their contribution to it. Here are seven ways that you can create happier, more engaged employees. |
| |
|
|
|
|
Beware: The Imposter Phenomenon Is Back
by Lucille Maddalena |
 |
|
Today, women are in positions of power at small businesses and global corporations. We maintain political offices of importance and influence the development of our society. This is evidence that norms are changing, but not fast enough for us all. If you find yourself still under the influence of this misperception, now is the time to take action. |
| |
|
|
|
|
Avoid Drawn Out Sales Cycles and Win Quality Business
by Jeff Thull, CEO and President of Prime Resource Group |
 |
|
Customers are rarely to blame for long-drawn out delays. Instead, it is salespeople themselves who are the biggest contributors to the delays they find so frustrating. Paradoxically, it is the eagerness to move the sale along that leads them into the trap of prematurely presenting solutions for problems their customers don’t clearly recognize they have. |
| |
|
|
|
|
A Plan to Exit your Business is Just as Important
as a Plan to Expand your Business
by Stephen Meek |
 |
|
Are you a business leader who’s running your own company? And have you planned your exit from your business? Odds are that you haven’t. A BDO/COMPAS poll found that fewer than half of business owners have an exit strategy in place. Yet your company may be your most important asset. And even if you have no intention of exiting for many years, having a strategy can help you determine the appropriate direction for the business. |
| |
|
|
|
|
Focusing on Profit: Why it Won't Make You Happy
by Sally Lever |
 |
|
There are probably very few of us now who have not been affected by rising fuel costs, either at home or in our businesses. When we’re feeling stretched financially, that is the time to revisit our business purpose and our reasons for doing what we do – our offering and contribution to the world. It is a time to “keep the faith”. How do we do that? |
| |
|
|
|
|
Why Sensitivity Training is Insensitive and Patronizing
by Simma Lieberman |
 |
|
For an organization and its individuals to reap the benefits of diversity it must develop a culture that is inclusive at all levels. In a workplace or society that is diverse, we need to be comfortable with differences, and have dialogue rather than decide for other people what they need. |
| |
|
|
|
|
LIFT VS. DRAG – A Business Leader’s Perspective
by Waldo Waldman |
 |
|
If you want to reach new heights in business and in life, make sure you do whatever it takes to maximize your lift and minimize your drag. Not only will you avoid the missiles, but you’ll hit your target as well! |
| |
|
|
|
|
Vocal Pace and Tone Can Make or Break Your Presentation!
by Paula Lyons |
 |
|
Giving a “wow” presentation is about so much more than doing your research, analyzing your audience and selecting the cool facts, statistics, examples, and anecdotes that will be most compelling and interesting. In fact, how you SAY all of those things matters just as much, if not more! The way you use the many aspects of your voice often determines how well you capture and hold the audience’s attention. |
| |
|
|
|
|
Avoid Square Peg in Round Hole to Achieve
New Project Success
by Baldwin H. Tom |
 |
|
Until one has defined the nature of the initiative, know how to implement it, and who or what might be needed to make it work, providing a structure should be the last thing done, not the first. Here is a four stage process that avoids the urge to house a project before its definition. |
| |
|
|
|
|
Be More Successful: Create "ME INC."
by Karla Brandau |
 |
|
Creating "Me Inc." distinguishes and differentiates you and enables you to shine through the crowd of people vie for promotions or competing for the same customer. As you develop your brand and operate from deep inside, you will become a virtual magnet, pulling people to you who want to do business with you or who will be willing to give you more responsibility in your organization. Through this process, you catapult yourself into an elite league of achievers. |
| |
|
|
|
|
The Positive "R" Words
by Naseem Javed |
 |
|
The Recession of America, spreading it wings towards Europe and Asia, all the way to the farthest corners of the world is nothing to be either afraid or surprised of. Previous recessions have clearly taught us some very valuable lessons, as this time around, the application of the right game plan may offer you a winning streak. This is how. |
| |
|
|
|
|
Making Sense of Nonsense: Writing Advice from
Lewis Carroll and the Jabberwocky
by Philip Yaffe |
 |
|
The absolute, unalterable, incontestable hallmark of a good expository (non-fiction) text is its clarity. Whatever other attributes it may have, if it isn't clear, it isn't good, Likewise, if it isn't good, it isn't clear. Clarity being the prime criterion, what possible relationship could there between the absolute nonsense of Lewis Carroll's poem "The Jabberwocky" (in Alice through the Looking Glass) and good expository writing? |
|
|
|
| |
|
|
| SPECIAL
FEATURES |
|
|
| |
 |
|
Can you tell your story - or the story of your business? Tell it so it moves someone - moves them to action? Tell your story so it treads well-worn neural pathways achingly familiar to the human mind and spirit? Time-tested pathways ... open, and indeed looking for, great stories? Stories populated with saints, sinners, sorry sad sacks, winners - all, at the core - fighting for their space and place in time? |
| |
|
|
|
|
What's Your Purpose?
by Dr. Rosie Steeves |
 |
|
It was a real pleasure to sit down recently with Nikos
Mourkogiannis, a world-renowned leadership consultant who knows the power of a bold
idea. Published in 2006 (Palgrave MacMillan), his book Purpose continues to resonate
with CEOs around the world. Nikos himself is more certain than ever that senior leaders
need to be shaken up--and fast. |
| |
|
|
|
|
The Corporate 360° - Thriving in Recession
from FitzGerald Associates |
 |
|
There are just a handful of functions that determine all corporate performance. If they are improved by 25% the bottom line improves by 40%. The Corporate 360°® is a unique web-based diagnostic instrument that creates an in-depth analysis of the Critical Functions and presents that in terms of a Balance Sheet and an Income Statement. Within hours the information can be in the hands of management. With that, triggering improvement is easy. >>Read More |
| |
|
|
|
|
Interestingness
from our editors at large! |
 |
|
|
| |
|
|
| |
|
|
| FROM
THE CEO REFRESHER ARCHIVES - N.B. Subscription Required! |
|
|
The
Self-Designing High-Reliability Organization: Aircraft Carrier Flight Operations
at Sea
by Gene I. Rochlin,
Todd R. La Porte and Karlene H. Roberts |
 |
|
Studies of large, formal organizations that perform complex, inherently
hazardous, and highly technical tasks under conditions of tight coupling and
severe time pressure have generally concluded that most will fail spectacularly
at some point, with attendant human and social costs of great severity. Yet
there is a small group of organizations in American society that appears to
succeed under trying circumstances, performing daily a number of highly complex
technical tasks in which they cannot afford to "fail." |
| |
|
|
|
| |
|
|
Rethinking Resistance
by Anne Riches |
 |
|
Do your employees like change?
When I ask this question of participants in my people management workshops, the answer is almost overwhelmingly no.
But when I ask part two of the question: do YOU like change - the answer is usually overwhelmingly yes!
Isn't that curious? What happens when you become the boss? Do you go through some magic door and change your mindset about change? |
| |
|
|
|
|
Eight
Ways to Motivate Your Team
by
Cheryl Cran |
 |
|
A team's performance is a direct reflection of the leader
who leads them. Ouch! Think about it … people within a team will only perform
to the level that they see rewarded or to the level that their leader brings
to the table. |
| |
|
|
|
|
| Magnetic
Service: Secrets to Creating Passionately Devoted Customer |