WELCOME |
|
|
|
| |
|
|
|
|
| |
Subscribe to The CEO Refresher
join The Mindful Network! |
|
| |
 |
|
All of the links, news, conferences and reading pages are free however, access to over 2,200 excellent articles in the Archives requires a nominal subscription. Check out the Members Benefits page for many exclusive offers including three new free eBooks! Get 1001 Ways to Wow Your Customers! free with your subscription! Members can also contribute to The Mindful Network. Why not give a subscription as a gift! Subscribe! |
|
| |
|
|
|
|
| |
N.B. Please note the change in our email address. Apologies for any inconvenience. |
|
| |
|
|
|
|
| |
|
|
|
|
| |
WHAT'S NEW? |
|
| |
|
|
| |
|
|
| |
The Best of The CEO Refresher!
... brain food for business! |
|
| |
|
|
In this issue we are featuring several of the best articles from past issues to highlight the breadth of valuable content we offer. In January we will resume our free featured article format to ensure you have the executive intelligence you need. More of the best? How about 1001 Ways to Wow Your Customers! and Running with the Rhinos and the Best Books of the Year! There are still many free features in this issue and we invite you to explore and enjoy. |
|
| |
|
|
|
|
| |
|
|
|
|
| |
FEATURED ARTICLES N.B. Subscription Required for these "best of" articles! |
|
| |
|
|
| |
|
|
|
|
| |
The Problem with T-Shirts
by Nancy Ortberg |
|
| |
 |
|
As leaders, our job is to breathe life into the vision
and fill the words with meaning that stir people in the deepest parts of their souls—the
parts that long for significance and transformation. Vision is about stirring and provoking, reminding and imagining. It’s about showing
people the wonder of an improved future and infusing them with hope. Vision is about
creating a reason to believe again. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
Ten Marketing Measurement Questions
Every CEO Should Ask
by Laura Patterson,
President, VisionEdge Marketing |
|
| |
|
|
Marketing has a better chance of success when the CEO
takes a role in insuring that the marketing function is aligned with the overall
direction of the company. This article explores the role the CEO plays in
the establishing the success factors and metrics for marketing and provides
10 questions CEOs should ask their marketing leadership. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
The Place for Passion in Leadership
by Sandy Arpino |
|
| |
|
|
Business success requires a loyal workforce, committed to achieving organisational goals. Leaders who exhibit passion – “devotion to a cause and tireless diligence to its furtherance – releasing energy boundlessly” – inspire those around them; employees and clients alike become partners, with the leader, enthused and energised to realise a shared dream. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
Authentic
Leadership: Reducing the Gap Between Lived and Espoused Values
by Daniel D.
Elash, Ph.D. |
|
| |
|
|
In highly effective companies there is a commitment
to aligning stated beliefs with actual choices. In this article we'll diagnose
problems in the traditional planning process and recommend a positive approach
that leaders can take to reduce the gap. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
Become
a Better Communicator by Keeping Your Mouth Shut
by Kenny Moore |
|
| |
 |
|
In corporate life we are in serious danger of believing that those who talk
the loudest win the day. My twenty years in business have taught me that leaders
who can actually keep their mouths shut and ears open have a better chance
of being heard, believed and followed. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
 |
|
Electrifying Marketing is the new marketing philosophy I want to offer you.
Its roots stem from the realization that marketing today is no longer about
satisfying unsatisfied needs. More often than not, it is about re-satisfying
already satisfied needs - with better, more exciting solutions. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
Rethinking Resistance
by Anne Riches |
|
| |
 |
|
Do your employees like change?
When I ask this question of participants in my people management workshops, the answer is almost overwhelmingly no.
But when I ask part two of the question: do YOU like change - the answer is usually overwhelmingly yes!
Isn't that curious? What happens when you become the boss? Do you go through some magic door and change your mindset about change? |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
 |
|
How do
you take your vision and transform it into a tangible reality that delivers
true value to all stakeholders? Integrate your people,
processes and technology so that everyone and everything is moving the company
toward its vision. Companies
that make the commitment will find it worth the effort when
their business reaps the rewards of successful strategic execution. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
 |
|
Welcome to the new reality: Development pipelines are producing too many incremental improvements and too few game-changing new products, categories or service innovations. Promising but uncertain ideas are being discarded prematurely while safe, me-too, did-it-before-so-let’s-do-it-again ideas flow through stages with marvelous velocity. Based on our work with several companies, we have identified three key ways that successful global competitors have adapted their NPD processes to “disrupt and win.” |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
 |
|
A deeper understanding of personal values enables marketers to craft key messages that reflect what customers’ value and position these messages in their advertising, product packaging, Web sites and blogs. This can assist in making the right emotional connections at each ‘moment of truth’ – the key points of interaction with your customers. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
 |
|
The 13 Paths of Conscious Enterprise are inspired by,
among other things, Eckhardt's "four paths" and the Buddhist "eight-fold path",
which so beautifully articulate how life and work can unfold from a more conscious
source of Wisdom and inspiration. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
 |
|
Too often team building is one of those vague, misused terms managers call
into play as a panacea for sluggish work unit performance. The building
of a team requires a great deal more effort than simply recognizing the
interdependence among workers and work units. It requires, instead, several
carefully managed steps and is an ongoing cyclical process. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
 |
|
In helping individuals and organizations develop one-of-a-kind
identities I've met a lot of people
who have spent a lot of money developing brands and slogans that didn't work.
I've kept track of the 8 biggest branding mistakes business make. I share
them here so you can do the opposite of these errors and develop a Purposeful, Original and Profitable brand that gets you
noticed . . . for all the right reasons. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
 |
|
Great
change leaders have the "execution advantage." While their strategic plans
might not be significantly better than anyone else's, they achieve great
results because their organizations execute plans more rapidly. The
result? A significant competitive advantage. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
 |
|
Where do great ideas come from? Do great ideas come only to some people? How will you know if you have a really great idea? Make your mind a fertile ground for generating great ideas. |
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
|
.jpg)
