|
Here are the results
of an analysis of the first 2,191 subscribers added to our former e-mail newsletter
subscription list. Please note that the only requirement to subscribe for
the newsletter was a name, valid e-mail address and at least one interest
category. All other subscriber information was provided voluntarily.
Subscriber
details by country
Of the 2,191 subscribers
75% or 1,654 were comfortable providing their country of residence details.
The CEO Refresher is indeed international with subscribers in 88 countries
on all continents on the planet. Wow!
| Region |
|
| North
America |
62.8% |
| Asia |
10.3% |
| Europe |
8.7% |
| Indian
Subcontinent |
5.7% |
| Africa |
3.6% |
| Australia/New
Zealand |
3.5% |
| Middle
East |
3.2% |
| South
America |
1.3% |
| Central
America |
.9% |
| Total |
100.0% |
| Country |
|
| United
States |
48.6% |
| Canada |
13.9% |
| India |
5.1% |
| Australia |
3.1% |
| South
Korea |
2.8% |
| United
Kingdom |
2.5% |
| South
Africa |
1.8% |
| Malaysia |
1.3% |
| Singapore |
1.3% |
| China |
1.0% |
| Nigeria |
1.0% |
| Phillipines |
1.0% |
| Hong Kong |
1.0% |
| Other
International |
15.6% |
| Total |
100.0% |
Subscriber
details by job classification
Of the 2,191 subscribers
39% or 850 were comfortable providing their job title or position. Over 45%
of the sample are senior executives as detailed below. There were several
very creative and interesting titles reported, including Chief Creative Officer,
Brand Energizer, Cultural Architect, Director of First Impressions and a personal
favourite - Chief Bright Idea Dude.
| General
Categories |
|
|
| Senior
Executives |
CEO/President |
18.4% |
| |
C-level
COO,CFO,CMO,Exec VP |
15.1% |
|
Board
of Directors |
4.1% |
|
Partner/Principal |
2.7% |
|
Owners/Founders |
2.0% |
|
Managing
Partners |
1.2% |
|
Chairman |
.4% |
|
Assistants
to the above |
1.5% |
|
Total |
45.3% |
|
|
|
| Management |
Manager |
22.9% |
|
Director |
11.1% |
|
Supervisor |
3.1% |
|
Analyst/Adviser |
2.6% |
|
Other |
1.4% |
|
Total |
41.1% |
|
|
|
| Other |
Independent
Consultants |
3.5% |
|
Other
Professionals |
2.6% |
|
Educators |
1.9% |
|
Students |
1.7% |
|
Journalists/Publishers |
1.2% |
|
Health
Sciences |
1.1% |
|
Pastor/Chaplain/Minister |
.9% |
|
Military |
.3% |
|
Law Enforcement |
.3% |
|
Retired |
.1% |
|
Total |
13.6% |
| Total |
|
100.0% |
Subscriber
details of age
Of the 2,191 subscribers
30% or 652 were comfortable providing their age. The distribution covers a
very broad age spectrum.
| Age |
|
| 18 to 20 |
.3% |
| 21 to 25 |
4.1% |
| 26 to 30 |
12.1% |
| 31 to 35 |
14.3% |
| 36 to 40 |
16.3% |
| 41 to 45 |
14.0% |
| 46 to 50 |
15.6% |
| 51 to 55 |
13.0% |
| 56 to 60 |
6.8% |
| 61 to 65 |
2.6% |
| 66 to 70 |
.8% |
| 71 to 75 |
.2% |
| Total |
100.0% |
Subscriber
details of education
Of the 2,191 subscribers
31% or 673 were comfortable providing their level of education. Over 90% of
the sample hold University and Post Graduate degrees.
| Education |
|
|
| Ph.D. |
|
4.9% |
|
|
|
| Post Graduate |
MBA |
22.3% |
|
MA |
21.0% |
|
Other
(MD, Law, CA, MDiv) |
2.9% |
|
Total |
46.2% |
|
|
|
| University |
BA |
25.0% |
|
B.Sc. |
10.1% |
|
Other
(BEd, BBA, BCom) |
4.3% |
|
Total |
39.4% |
|
|
|
| College |
|
7.7% |
| High School |
|
1.8% |
| Total |
|
100.0% |
The CEO Refresher is
a Canadian publication with an international audience of subscribers and viewers.
The subscribers and viewers are highly educated senior executives, professionals
and managers keenly interested in creative leadership, strategy, leading change,
performance improvement and personal effectiveness - quite a significant international
network of mindful leaders.
Thank you for your interest.
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