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INTRODUCTION
The
CEO Refresher is an on-line journal of leadership. It's "brain food for
business" in offering mindful articles, insights, unique conferences,
book reviews, features and links of interest to executives, business leaders
and students. The
CEO Refresher viewers are highly educated senior executives, professionals, managers and students keenly
interested in creative leadership, strategy, leading change, performance improvement
and personal effectiveness.
RELEVANCE
OF A SHARED CONTEXT
Internet advertising
continues to proliferate, and most suffers from an incongruence with the posture
and purpose of the on-line viewer. There is so much incessant noise in the
on-line experience. The click through rates for banners are very low, and
the response seems to be to add more, in terms of quantity and creativity
in pop-ups, pop-unders, floaters and other mindless attempts to generate impressions.
It may be effective for those who provide the services however, most of the
noise is just an irritation and perhaps just tolerated as the price of admission. Contextual
advertising - in terms of providing "content" totally congruent
with the content of a site - is far more effective - perhaps a hundred times
more effective! There is a very natural
resonance with The CEO Refresher for partners that offer leading and learning experiences.
THE
OPPORTUNITY
Viewers come to The CEO
Refresher to learn, about leadership. Our viewers are here for content, period.
We are offering an exclusive opportunity to partner with
The CEO Refresher to feature your content to our growing international audience.
The prerequisite is that we share the context of leading and learning. The
traffic is significant. The cost is very reasonable, and your satisfaction
is guaranteed.
We can make it easy for
our partners to speak directly to and intimately with tens of thousands of business
leaders that visit the site every month. The opportunity is one of offering
your "content" to viewers that are already here to learn about leading.
It is "advertising" however, in a sense it is more like "invertising"
as all content relates directly to the shared context of leading and learning.
We believe
this presents a unique opportunity for:
- Universities and business
schools offering MBA, Executive MBA and other innovative programs for business
leadership;
- Organizations and Independent business
professionals and service providers offering learning and leadership development
experiences;
- Industry and regional
associations offering information, resources, networking and membership;
- Book publishers and
publicists offering new releases of books related to leadership and business
disciplines;
- Conference planners
and organizers offering relevant learning, leading and business development
experiences.
Partners will participate
in developing a more complete experience for our viewers, all within the shared
context of learning about leading.
PARTNERING
WITH THE CEO REFRESHER PROVIDES THE FOLLOWING IMMEDIATE BENEFITS
A Global
Endorsement
The CEO Refresher speaks to a growing international community of viewers.
This provides an opportunity to expand your image, credibility and reputation
and to showcase your programs, products and work for an immediate global and
international presence in a respected on-line journal of leadership.
International Marketing
and Recruiting
The CEO Refresher relates to an international audience of business leaders
and students who are here to learn about leading. This provides an exclusive
opportunity to intimately market your learning experiences and generate interest,
recruits and clients for your programs, within a congruent context of leading
and learning.
A Platform for Publication
The CEO Refresher is a well respected on-line journal of leadership and a
content source for over 400 international publications. Articles published
in The CEO Refresher receive immediate and significant exposure internationally.
This will continually reinforce and enhance your global presence, credibility
and reputation.
Enrollment in Your
Programs
Your partnering with and presence on The CEO Refresher site will significantly
increase the probability of click throughs by viewers to your site to explore
your offering. The CEO Refresher viewers are 'qualified' in terms of their
specific interest in learning about leading and and are prime prospects for
enrollment in your programs. Although the ultimate conversion and success
will be in your ability to engage and enroll (based on your content and appeal,)
by partnering with The CEO Refresher you will be marketing to a very precise
and focused group of individuals who have demonstrated their interest in
learning about leading - by being a regular visitor to The CEO Refresher.
PARTNERING
- SITE SPECIFIC FEATURES AND BENEFITS
Partner Graphic and
Link
Partners will have a permanent presence on the current
issue page on the left sidebar in a feature of "leading is learning,"
with a graphic of a maximum size of 120 x 90 pixels. The image will link to
whatever location is desired, and the image can be updated regularly.
Articles
Partnering institutions, organizations and individuals may have articles featured
in The CEO Refresher, subject to regular lead times, formatting requirements,
and of course quality considerations.
Regular News Releases
Partners may feature news releases of new programs, an initial release, and
regular updates on the ceonews
page.
Permanent Links to
Your Organization and Programs
Partners will have links to their site(s) featured on the ceolinks page under various categories, and new summaries of business schools, associations
and conference planners will be created to highlight all relevant programs
and contact information.
Conferences and Seminars
Partners may feature their conferences and seminars on the conference
page, with graphics, a brief description and links to registration
pages.
Featured Books
Books may be featured on the recommended
reading page, along with a book cover and link, a brief description
or a review. For book publishers and publicists this assures an immediate
feature for your new release. We also have a list of individuals who are interested
in preparing book reviews, and their work will be featured on The CEO Refresher
site. The current reviewer list is here - ceo
refresher reviewers..
PARTNER
COMMITMENT
The objective is to partner
with organizations and individuals who are aligned with leading and learning,
and see the benefits of incorporating The CEO Refresher in their marketing,
communications and business development plans. We can work together to develop
a comprehensive program for as little as $6,000 USD annually and will guarantee
your complete satisfaction.
SUMMARY
Leading is Learning. Viewers come to
The CEO Refresher to learn about leading ... and the articles, features and
links to congruent content will serve them well, as that is why they are here.
Please follow this link for more detailed information on viewers, traffic
and the international exposure of The CEO Refresher - ceotraffic .
Thank you for your interest.
Regards, and best wishes
for continued success.
Rick
Sidorowicz
Publisher and Editor - The CEO Refresher
Toronto, Canada.
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