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Partner with The CEO Refresher
This document presents an important exclusive opportunity to partner with The CEO Refresher in a shared context of "leading and learning." Please note that all links on this page are live and will take you to the current issue features. Please use your back or bookmark functions to return to this page.
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INTRODUCTION

The CEO Refresher is an on-line journal of leadership. It's "brain food for business" in offering mindful articles, insights, unique conferences, book reviews, features and links of interest to executives, business leaders and students. The CEO Refresher viewers are highly educated senior executives, professionals, managers and students keenly interested in creative leadership, strategy, leading change, performance improvement and personal effectiveness.

THE OPPORTUNITY

Viewers come to The CEO Refresher to learn, about leadership. Our viewers are here for content, period. For 2008 we are offering a limited and exclusive opportunity to partner with The CEO Refresher to feature your content to our growing international audience. The prerequisite is that we share the context of leading and learning. The traffic is significant.The cost is very reasonable, and your satisfaction is guaranteed.

We can make it easy for our partners to speak directly to and intimately with tens of thousands of business leaders that visit the site every month. The opportunity is one of offering your "content" to viewers that are already here to learn about leading. It is "advertising" however, in a sense it is more like "invertising" as all content relates directly to the shared context of leading and learning.

We believe this presents a unique opportunity for:

  • Universities and business schools offering MBA, Executive MBA and other innovative programs for business leadership;

  • Organizations that offer training and leadership development programs;

  • Independent business professionals and service providers offering learning and leadership development experiences;

  • Industry and regional associations offering information, resources, networking and membership;

  • Book publishers and publicists offering new releases of books related to leadership and business disciplines;

  • Conference planners and organizers offering relevant learning, leading and business development experiences.

Partners will participate in developing a more complete experience for our viewers, all within the shared context of learning about leading.

RELEVANCE OF A SHARED CONTEXT

Internet advertising continues to proliferate, and most suffers from an incongruence with the posture and purpose of the on-line viewer. There is so much incessant noise in the on-line experience. The click through rates for banners are very low, and the response seems to be to add more, in terms of quantity and creativity in pop-ups, pop-unders, floaters and other mindless attempts to generate impressions. It may be effective for those who provide the services however, most of the noise is just an irritation and perhaps just tolerated as the price of admission.

I would assert that contextual advertising - in terms of providing "content" totally congruent with a content site - will be far more effective - perhaps a hundred times more effective! Viewers come to The CEO Refresher to learn, about leadership. There is a very natural resonance with partners that offer leading and learning experiences. That is where I want to go with The CEO Refresher. I think our viewers would agree and appreciate the opportunity to experience more of what fits with why they are here.

PARTNERING WITH THE CEO REFRESHER PROVIDES THE FOLLOWING IMMEDIATE BENEFITS

A Global Endorsement
The CEO Refresher speaks to a growing international community of viewers. This provides an opportunity to expand your image, credibility and reputation and to showcase your programs, products and work for an immediate global and international presence in a respected on-line journal of leadership.

International Marketing and Recruiting
The CEO Refresher relates to an international audience of business leaders and students who are here to learn about leading. This provides an exclusive opportunity to intimately market your learning experiences and generate interest, recruits and clients for your programs, within a congruent context of leading and learning.

A Platform for Publication
The CEO Refresher is a well respected on-line journal of leadership and a content source for over 300 international publications. Articles published in The CEO Refresher receive immediate and significant exposure internationally. This will continually reinforce and enhance your global presence, credibility and reputation.

Enrollment in Your Programs
Your partnering with and presence on The CEO Refresher site will significantly increase the probability of click throughs by viewers to your site to explore your offering. The CEO Refresher viewers are 'qualified' in terms of their specific interest in learning about leading and and are prime prospects for enrollment in your programs. Although the ultimate conversion and success will be in your ability to engage and enroll (based on your content and appeal,) by partnering with The CEO Refresher you will be marketing to a very precise and focussed group of individuals who have demonstrated their interest in learning about leading - by being a regular visitor to The CEO Refresher.

PARTNERING - SITE SPECIFIC FEATURES AND BENEFITS

Partner Graphic and Link
Partners will have a permanent presence on the current issue page on the left sidebar in a feature of "leading is learning," with a graphic of a maximum size of 120 x 90 pixels. The image will link to whatever location is desired, and the image can be updated regularly.

Articles
Partnering institutions, organizations and individuals may have articles featured in The CEO Refresher, subject to regular lead times, formatting requirements, and of course quality considerations.

Regular News Releases
Partners may feature news releases of new programs, an initial release, and regular updates on the ceonews page.

Permanent Links to Your Organization and Programs
Partners will have links to their site(s) featured on the ceolinks page under various categories, and new summaries of business schools, associations and conference planners will be created to highlight all relevant programs and contact information.

Conferences and Seminars
Partners may feature their conferences and seminars on the conference page, with graphics, a brief description and links to registration pages.

Featured Books
Books may be featured on the recommended reading page, along with a book cover and link, a brief description or a review. For book publishers and publicists this assures an immediate feature for your new release. We also have a list of individuals who are interested in preparing book reviews, and their work will be featured on The CEO Refresher site. The current reviewer list is here - ceo refresher reviewers.html .

PARTNER COMMITMENT

The objective is to partner with organizations and individuals who are aligned with leading and learning, and see the benefits of incorporating The CEO Refresher in their marketing, communications and business development plans. We can work together to develop a comprehensive program for as little as $6,000 USD annually and will guarantee your complete satisfaction.

SUMMARY

Leading is Learning. Viewers come to The CEO Refresher to learn about leading ... and the articles, features and links to congruent content will serve them well, as that is why they are here. Please follow this link for more detailed information on viewers, traffic and the international exposure of The CEO Refresher - http://www.refresher.com/ceotraffic.html .

Thank you for your interest.

Regards, and best wishes for continued success.

Rick Sidorowicz
Publisher and Editor - The CEO Refresher
Toronto, Canada.

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