|
||
|
||
  |
|
||||||||||||||
Information
|
|||||||||||||||
|
|
INTRODUCTION
The CEO Refresher is an on-line journal of leadership. It's "brain food for business" in offering mindful articles, insights, unique conferences, book reviews, features and links of interest to executives, business leaders and students. The CEO Refresher viewers are highly educated senior executives, professionals, managers and students keenly interested in creative leadership, strategy, leading change, performance improvement and personal effectiveness.
THE OPPORTUNITY
Viewers come to The CEO Refresher to learn, about leadership. Our viewers are here for content, period. For 2008 we are offering a limited and exclusive opportunity to partner with The CEO Refresher to feature your content to our growing international audience. The prerequisite is that we share the context of leading and learning. The traffic is significant.The cost is very reasonable, and your satisfaction is guaranteed.
We can make it easy for our partners to speak directly to and intimately with tens of thousands of business leaders that visit the site every month. The opportunity is one of offering your "content" to viewers that are already here to learn about leading. It is "advertising" however, in a sense it is more like "invertising" as all content relates directly to the shared context of leading and learning.
We believe this presents a unique opportunity for:
Partners will participate in developing a more complete experience for our viewers, all within the shared context of learning about leading.
RELEVANCE OF A SHARED CONTEXT
Internet advertising continues to proliferate, and most suffers from an incongruence with the posture and purpose of the on-line viewer. There is so much incessant noise in the on-line experience. The click through rates for banners are very low, and the response seems to be to add more, in terms of quantity and creativity in pop-ups, pop-unders, floaters and other mindless attempts to generate impressions. It may be effective for those who provide the services however, most of the noise is just an irritation and perhaps just tolerated as the price of admission.
I would assert that contextual advertising - in terms of providing "content" totally congruent with a content site - will be far more effective - perhaps a hundred times more effective! Viewers come to The CEO Refresher to learn, about leadership. There is a very natural resonance with partners that offer leading and learning experiences. That is where I want to go with The CEO Refresher. I think our viewers would agree and appreciate the opportunity to experience more of what fits with why they are here.
PARTNERING WITH THE CEO REFRESHER PROVIDES THE FOLLOWING IMMEDIATE BENEFITS
A Global
Endorsement
The CEO Refresher speaks to a growing international community of viewers.
This provides an opportunity to expand your image, credibility and reputation
and to showcase your programs, products and work for an immediate global and
international presence in a respected on-line journal of leadership.
International Marketing
and Recruiting
The CEO Refresher relates to an international audience of business leaders
and students who are here to learn about leading. This provides an exclusive
opportunity to intimately market your learning experiences and generate interest,
recruits and clients for your programs, within a congruent context of leading
and learning.
A Platform for Publication
The CEO Refresher is a well respected on-line journal of leadership and a
content source for over 300 international publications. Articles published
in The CEO Refresher receive immediate and significant exposure internationally.
This will continually reinforce and enhance your global presence, credibility
and reputation.
Enrollment in Your
Programs
Your partnering with and presence on The CEO Refresher site will significantly
increase the probability of click throughs by viewers to your site to explore
your offering. The CEO Refresher viewers are 'qualified' in terms of their
specific interest in learning about leading and and are prime prospects for
enrollment in your programs. Although the ultimate conversion and success
will be in your ability to engage and enroll (based on your content and appeal,)
by partnering with The CEO Refresher you will be marketing to a very precise
and focussed group of individuals who have demonstrated their interest in
learning about leading - by being a regular visitor to The CEO Refresher.
PARTNERING - SITE SPECIFIC FEATURES AND BENEFITS
Partner Graphic and
Link
Partners will have a permanent presence on the current
issue page on the left sidebar in a feature of "leading is learning,"
with a graphic of a maximum size of 120 x 90 pixels. The image will link to
whatever location is desired, and the image can be updated regularly.
Articles
Partnering institutions, organizations and individuals may have articles featured
in The CEO Refresher, subject to regular lead times, formatting requirements,
and of course quality considerations.
Regular News Releases
Partners may feature news releases of new programs, an initial release, and
regular updates on the ceonews
page.
Permanent Links to
Your Organization and Programs
Partners will have links to their site(s) featured on the ceolinks
page under various categories, and new summaries of business schools, associations
and conference planners will be created to highlight all relevant programs
and contact information.
Conferences and Seminars
Partners may feature their conferences and seminars on the conference
page, with graphics, a brief description and links to registration
pages.
Featured Books
Books may be featured on the recommended
reading page, along with a book cover and link, a brief description
or a review. For book publishers and publicists this assures an immediate
feature for your new release. We also have a list of individuals who are interested
in preparing book reviews, and their work will be featured on The CEO Refresher
site. The current reviewer list is here - ceo
refresher reviewers.html .
PARTNER COMMITMENT
The objective is to partner with organizations and individuals who are aligned with leading and learning, and see the benefits of incorporating The CEO Refresher in their marketing, communications and business development plans. We can work together to develop a comprehensive program for as little as $6,000 USD annually and will guarantee your complete satisfaction.
SUMMARY
Leading is Learning. Viewers come to The CEO Refresher to learn about leading ... and the articles, features and links to congruent content will serve them well, as that is why they are here. Please follow this link for more detailed information on viewers, traffic and the international exposure of The CEO Refresher - http://www.refresher.com/ceotraffic.html .
Thank you for your interest.
Regards, and best wishes for continued success.
Rick
Sidorowicz
Publisher and Editor - The CEO Refresher
Toronto, Canada.
Copyright 2007 by Refresher Publications Inc. All rights reserved.
Current Issue - Archives - CEO Links - News - Conferences - Reading - The Last Word
