WELCOME |
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Subscribe to The CEO Refresher
join The Mindful Network! |
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All of the links, news, conferences and reading pages are free however, access to over 2,400 excellent articles in the Archives requires a nominal subscription. Check out the Members Benefits page for many exclusive offers including four free eBooks! Get 1001 Ways to Wow Your Customers! free with your subscription! Members can also contribute to The Mindful Network . |
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FEATURED ARTICLES |
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Using Marketing Metrics to Create a
Competitive Advantage
by Laura Patterson, President, VisionEdge Marketing |
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This economic and competitive environment makes metrics, performance management and knowledge sharing across the enterprise even more critical for every organization. This article highlights the disconnect between Marketing and the C-Suite perception of Marketing’s value and contribution, identifies five areas where with the CEO’s leadership Marketing can transform into a performance-driven organization. |
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The premise of the 7 Habits is that there are seven principles that, if established as habits, will help one achieve true interdependent effectiveness. The key to achieving this goal is to align oneself to principles of a character ethic and to values that are universal and timeless. Maximize your sales efforts by applying universal and timeless values to your sales philosophy. |
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So you’re going to be chief executive one day. But once you’ve got there, how are you going to hang on to your job? Because the bad news is there have been many high-profile failures in recent months and years. The good news is that it IS possible to learn from those mistakes. This is leadership training from the real world, not the ivory tower. Are you ready? |
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In highly effective companies there is a commitment to aligning stated beliefs with actual choices. In this article we'll diagnose problems in the traditional planning process and recommend a positive approach that leaders can take to reduce the gap. |
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His Boss Was a Woman, and Other Irrational Reactions
by Anne Riches |
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Primarily our responses are emotional and irrational. The amygdala is the first to receive the stimuli and the first to react. The frontal lobe then kicks in with a more appropriate response. In between times, the transmission can get a little blurry and this is where The Almond Effect takes over. |
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Have you slashed your IT budgets across the board indiscriminately, and suspended, delayed and limited your technology projects? You are not alone. There is no doubt that in times of uncertainty and "turbulence" you must reduce spending and get more for every dollar you spend however, consider a little “uncommon sense” to target investments in those areas that save costs without undermining capability. |
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People ask me all the time why I spend so much time on Facebook—and I tell them that it’s good for business. Look at who’s using it most—people just out of college and people on the cutting edge of technology—VCs, entrepreneurs, industry analysts. It’s obvious that it is the way we will be communicating in the future. So you might as well figure it out now. |
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In our century, in an uncertain economy and an uncertain future, the call for leadership has never been more apparent. Our success lies not in the hands of our parents, our bosses, our politicians or even our Saturday morning Superheroes. Our success lies in the ability each of us – individually and as a united whole – to take the reins, seize our potential and become leaders - to become superheroes. |
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Customers. Gotta love them. We all want more of them and we all want the ones we have to spend a little more time and money with us. These days many customers don't have the money to spend and so the natural tendency is to want to go out and look for new ones who do. It's a great strategy, it's necessary, but it's really only half the story. |
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How do you know if you're a Soloist, or at least destined to become one? The easiest sniff test is how many times a day you mutter, shout, or even think to yourself, "I hate people!" But not all People Haters are necessarily Soloists. This quiz will help determine the depth of your Soloist leanings. The higher your score, the more Soloist blood in your veins. |
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The great benefit of teams is that they provide a variety of skills and perspectives. The great weakness of teams is that they provide a variety of skills and perspectives. In order to reap the benefits of having a team, the members of the team need to learn to work together. This involves more than just agreeing on a set of goals, especially since agreement on goals is difficult to get when team members cannot even agree on how to work together. |
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NLP is the acronym for Neuro Linguistic Programming. The study of excellence in communication (with yourself and others) in order to create the results you want! NLP is an approach to understanding and directing human experience, communication and behavior. |
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When your customers aren’t sure which of your products or services they should buy, consider this handy tool that not only helps create clarity, but also positions you as a trusted advisor. I’m referring to a time-test sales tool known as SWOT. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. |
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Leaders are using the economy as an excuse on a daily basis. Don’t believe me? Just ask your managers why now it’s okay to lay-off those employees who haven’t come close to meeting their performance objectives over the past several years. Perhaps your company could have avoided lay-offs if the entire team had been operating on all four cylinders. |
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In this high speed age of Twitter and text messaging where words on a screen are the norm, we need to hear each other’s voices. Voices incur emotion and emotion is what connects people. And when connections are made, trust is built and relationships develop. |
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Leadership a results contest and is the means by which every leader must understand their most strategic duties and responsibilities. People can spend years studying and refining their leadership styles, philosophies, techniques and other tools that leaders must use -- but the real issue for all leaders is getting results! |
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If you're like me and just about everybody I know, you lost a hefty chunk of your savings in the past year and have been too shell-shocked to revisit the scene of the crime. But duck-and-cover is not an adequate investment strategy for the long term. Some day you'll have to get back in the saddle. And the sooner you do, the more likely you'll be able to meet your savings goals. |
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So powerful are the Foundations of Performance, that changing them by just 20%, improves the bottom line by 42%. The first step of recovery is to renew and revitalize them. Without that, nothing happens. Improving the bottom line by 42% is comparable to:
increasing capital investment by 70%; going from 10 manufacturing plants to 17; and increasing the workforce by 25%.
( See special discount offer, exclusively for our readers, in the Special Features section below: The Corporate 360° ) |
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Uncommon IT Sense for Turbulent Times, With Insights from Chaotics by Philp Kotler and John Caslione
by Rick Sidorowicz
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There is a better way! Turbulent times call for more “uncommon sense” to target investments in those areas that save costs without undermining capability, and that can increase efficiency, improve productivity and yes, increase revenue. Consider the following principles and approach to strengthen your operations in turbulent times and emerge leaner, more resilient and more profitable. |
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SPECIAL
FEATURES |
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This was originally going to be an interview with the internationally best-selling author Steven Pressfield about his historical thriller, Killing Rommel. While talking, we wandered off the beaten path a bit to discuss the power of story – in business and life – to move people to higher grounds. The kind of power that can inspire people to perform great feats of selflessness and humanity. But, we didn’t stop there – we derailed onto troublesome questions of morality, character and ethics.
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In 2005, Janet Davies set up newlifenetwork.co.uk, a free online resource providing information and support for those suffering the aftershock of redundancy. The website has attracted thousands of visitors and media commentators who have praised it for its comprehensive and relevant content, and down-to-earth, friendly style. Download the free ebook ' Surf your way to your next job' - here . |
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Technology, savvy brand management, and a little bit of soul have made $6.7 billion Darden Restaurants the world's biggest casual-dining operation -- and it's still growing, even in tough times. Efficiency and soul. Innovation and continuity. Darden wants it both ways. |
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As the economy moves toward recovery, companies need employees who are engaged, innovative, and excited about the future. How can you, as a leader, light that fire under your workforce?
Bonus video - Creative Presentation Tips to "Wow" Your Audience
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On our journey of growth, fulfillment, and authenticity, one of the best things we can do when we notice ourselves focusing on being “right,” is to take a step back, take a deep breath, and ask ourselves, “what's real?” When we look within, there's always something much deeper going on when we want to be right.
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Leaders are like locomotives in that they're blessed with drive, energy, and vision. However, until leaders learn the art of connection, their influence remains minimal. In isolation, their talents accomplish little, and their efforts are squandered. |
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Veteran journalists Claire Shipman and Katty Kay marshal the evidence to show how women's management style is ideally suited to the new business world, resulting in more profitable companies with happier employees.
Check out the media buzz and their video.
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The inventory tool is the companion to the book The Amaryllis Way - Growing Leaders Who Grow Leaders, a
leadership parable that describes a philosophy of leadership.
The inventory tool builds on the concepts from the book and seeks to identify your leadership approach. It is
designed to help you and members of your team reflect on how you grow people or where you may be deficient.
With a healthy dose of honesty, it can provide insight into your strengths and weaknesses, and establish a basis
for discussing how to develop people as leaders and as members of a team. |
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The Corporate 360°® is a unique web-based instrument. It creates an in-depth analysis of the company's Operating Dynamic and presents it in terms of a Balance Sheet and an Income statement. This has never before been possible. With this information, a company can tailor its innate competitiveness and constantly manage it.
By special arrangement, readers of the CEO Refresher will receive a $1,000 discount on this powerful tool. >> Read More |
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Interestingness
from our editors at large! |
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While losing a sale can be attributed to any number of reasons, it could be caused by a common selling mistake. Even the most seasoned executives make blunders in the sales process that are easily correctible. Before you lose any more business, it’s crucial to learn more about the most common selling sins and how to avoid them. |
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Conscious Capitalism has become a new buzz word and emerging business trend. Is it visionary, or a fresh version of the status quo? What are the possibilities hinted at through the weaving of consciousness and business? Assuming a holographic definition, what would a truly 'conscious business' look like? |
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One of a leader's greatest challenges is being at the helm during turbulent
times while keeping your employees at the top of their game. As more and more
companies enter the global market place, competition, change and uncertainty
increase. This is when leaders must lead with confidence, wisdom and courage. |
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Relationship management is not a “system.” It’s a process and a philosophy. At this point in the adoption cycle of practices and technologies, it’s old hat. Yet few organizations really do it well, and many don’t do it at all. These 12 steps should suggest a path to implementing relationship management and reaping the financial benefits. |
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Creating the story, the emotion, and the unique promise
behind a product is the difference between having and idea and successfully
selling a product - which is what the game is all about. |
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Good businesses are easy to find. Great ones? A bit more difficult. But customer
obsessed businesses are rare and truly a pleasurable experience for the consumer.
All Creatures Great & Small is an exemplar of the best in quality service
for the customer obsessed business. |
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Here are 25 of the best articles on Leading Change in The CEO Refresher Archives. Get the edge - get into the archives and go deep to find a wealth of executive intelligence and insight!
There are over 100 articles here - Leading Change
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