Today, social media should be an integral part of any company’s sales strategy, especially for those who operate in sales directly. From researching potential prospects and keeping up to date with industry news to participating in online networking hours, social channels are an effective way to increase your reach.
There are CEOs who are immersed in blogging. They love it! Blogs are tools they use to reach their markets and extend their brands. Today you can start a conversation, show thought leadership, and stand out quickly with a good strategy and rich content in a forum that you control.