Archive | Sales & Marketing

Diagnostic Marketing®

Business-to-business customers care about their strategies and how to execute them and their problems and how to solve them. This is why problem-oriented differentiation, or Diagnostic Marketing, is the most effective way to bring complex solutions to market.

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Send Me in Coach!

The sales manager can assist the sales person on two levels. Getting the “what to do” formulated (the process) and then guiding the sales person through the steps of the “how to do it” (content) with finesse.

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