The goal is to let your questions help you establish exceptional credibility and become a problem solver for your customers.
Killer copy frightens me. Some days I think if I see one more hype-laden email, web page, or direct mail piece promising to solve all my problems for only a small investment with a value of ten times its price, I’m going to run away screaming.
The fastest way to turn a prospect into a client may be simply to change how you think about them.
Selling to the bottom line may require no changes at all to what you do, just a change to how you talk about it. “Nice-to-have” products and services may generate interest, but “got-to-have” ones generate sales.
So far, not a single person has told me they ultimately got more results from their marketing by working harder.
Advertising is only the tip of the marketing iceberg. The much bigger picture of marketing is underwater, much less visible. When you view other businesses on the surface, you may not even see all the different marketing strategies they are using behind the scenes. If you want to copy their success, you’ll have to copy […]
The best marketing tactics are the ones you will actually perform instead of avoiding. If a marketing activity makes use of your natural talents and preferences, you’ll be much more likely to find it enjoyable, and therefore easy to do.
I am often surprised that even the most sophisticated professionals get caught in the presentation trap. They spend an inordinate amount of time preparing for a razzle-dazzle presentation and often lose sight of the issues at hand.
Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance.
Here are a few important marketing mistakes along with a recommended fix that will help you attract more business and get better results from your marketing, regardless of how big or small your marketing budget is.