Archive | Sales & Marketing

Attack of the Killer Copy

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Killer copy frightens me. Some days I think if I see one more hype-laden email, web page, or direct mail piece promising to solve all my problems for only a small investment with a value of ten times its price, I’m going to run away screaming.

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What You are Marketing is Yourself

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Advertising is only the tip of the marketing iceberg. The much bigger picture of marketing is underwater, much less visible. When you view other businesses on the surface, you may not even see all the different marketing strategies they are using behind the scenes. If you want to copy their success, you’ll have to copy […]

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