Why do some products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version, while other product launches flop? The successful offerings have a joyful essence that energizes customers.
Competition for top sales talent has never been tougher than it is today. However, with a refined and laser-focused recruitment strategy, you can tilt the odds of hiring a sales superstar in your favor.
Your offline marketing should connect with your online marketing — and vice versa — so that your message is streamlined through all aspects of your marketing communications.
Even high-performing sales teams experience a slump in sales from time to time. The problem is worse for sales teams with a consistently less-than-stellar performance record. This article details some steps you can take to get your sales team back on track.
Finding a skilled, experienced replacement for a departed sales leader is a top priority and, given the urgent nature of the position, this often the ideal time to hire an interim Vice President of Sales.
As the would-be vendor, your job is to find out everything you possibly can, even what the prospective client does not necessarily want you to know. If you do your detective work, you will dazzle the prospective client with your offerings and have a huge leg up on your competition.
Today, social media should be an integral part of any company’s sales strategy, especially for those who operate in sales directly. From researching potential prospects and keeping up to date with industry news to participating in online networking hours, social channels are an effective way to increase your reach.
A marketing operations function helps your marketing organization run just like any other part of your business. It helps you fine tune your marketing efforts and helps you make better fact-based decisions about your strategic decisions and marketing investments.
Carve out a line in your company’s or department’s budget for gift card purchases. A relatively small investment can bring a mighty return in the form of new clients and retained business.
How does a sales leader manage a team of big egos and teach them to be disciplined members of a team especially after wining and dining them during the courtship process?