While many parts of an organization are already deploying performance management practices, Marketing remains one of the final frontiers for performance management.
One way to assess your organization’s performance and to understand what changes to make is through benchmarking. Robert Camp suggests that by using benchmarking to identify and replicate “best practices” a company can enhance its business performance.
As the length of the sales cycle increases, so does the demand for a larger pipeline. Marketers must continuously explore new opportunities to effectively grow their organization’s opportunity pipeline.
Marketing has a strategic role in growing revenue. For the marketing team to provide valuable contributions to business profitability they must assume a broader set of responsibilities within the company. One proven method of integrating marketing operations within overall business processes is through Six Sigma and its DMAIC methodology.