Your marketing organization needs input from the leadership team to make headway. This article outlines five fundamental steps every CEO can take to support marketing’s performance optimization efforts.
As a CEO, you rely on a variety of business data to inform various decisions, such as pricing, productivity, product and performance decisions. This article outlines five steps will help you and your marketing team create a dashboard to support strategic and investment decisions.
As the CEO, perhaps your marketing folks have told you that they need more marketing automation tools before they can address marketing measurement. But it is a mistake to wait to address accountability until after you have addressed technology, even if it’s just the marketing automation piece. This article offers four steps every CEO should […]
Three key metrics categories applied in the “sports” arena work just as well for marketing: outcome, performance, and process. This article explains each category and how to apply it to your business and marketing.
An axiom of business is, “if you can measure it you can manage it.” While no CEO would argue with this as it applies to operations or finance, when his attention shifts to Internet marketing, conditions often become very touchy-feely.
In this article, you will learn what Customer Engagement is and why you should use it as well as the different metrics that you can put in place to measure how successful or not your organic growth strategy is.
Companies face more obstacles than ever- from a challenging business environment, to an explosion of channels, to a heightened focus on using data and analytics. This article outlines three steps every CEO can ask their Marketing organization to employ to ensure their metrics answer your “So What” questions.
Most organizations are very careful when it comes to spending marketing dollars, but sadly far too many businesses are not careful when it comes to one of the most important steps related to marketing effectiveness – strategy. Both members of the C-Suite and marketers rush to implement marketing programs and tactics. However, when strategy is […]
What makes the Tilley Hat product and marketing so incredible? Storytelling and Magic make Tilley Hats a Winner for Building Product Loyalty.
If you want to make more money in today’s competitive environment, then you need to master your business niche. Niche marketing is most effective when you immerse yourself in a specific topic area and then start building your reputation for being a thought leader on that specific topic.