Archive | Marketing Insight

How to Harmonize the Voices of the CMO and CFO

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In business, both Finance and Marketing must work together to enable the organizations success and create value for customers. In music, harmony refers to the extensively developed system of chords and the rules that allow or forbid relations between chords. This article suggests how Finance and Marketing can create harmony for the benefit of both […]

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Why Invest in a Coach for Your Marketing

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Highly effective organizations demonstrate superior market performance compared to their less effective peers. To realize superior market performance your Marketing organization must operate at the top of their game. If you are interested in making sure you’re Marketing leaders stay focused on the big picture and have the inside track on best practices, the time […]

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