Want a simple strategy that will help build stronger relationships with anyone you work or do business with? It really is simple. You already know it, but it is worth reminding you of it. It is… using names.
Business is kind of like dating. The first time you do business with someone is like a date. You hope they want to go out – or do business with you – again.
Don’t just be good to the customer. Be good for the customer. Show value, create an experience and always strive to exceed their expectations.
Putting Wow! into what you do and sell isn’t very hard, but it is extremely effective. And I guarantee that for the receiver, it is a MOMENT OF MAGIC!
We need to get inside our customers’ heads and give them what it is that they want versus what it is that we think that they want.
To go beyond customer service for strategic advantage, you will have to embrace new concepts and new values – and go over the edge and challenge everything you do.
Managing the first impression is so simple, so why make it hard on yourself? Simply manage the impression and set a positive tone for any interaction that is to follow.
Manage your moments of truth. Seize every one of them, even if they are moments of misery, as opportunities to show how good you and your organization are. This will go a long way in building long-term customer loyalty and total customer satisfaction.