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The Best Books of 2010
All of the book covers and reviews featured on the site are highly recommended as we only feature reviews and press releases of the books we believe are valuable. These are the best of 2010 as rated by the editors of The CEO Refresher.
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Best Books



The Best Business Books
of All Time!


The Innovation Secrets of Steve Jobs
The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
by Carmine Gallo
When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life—a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish.
Open Leadership
Open Leadership: How Social Technology Can Transform the Way You Lead
by Charlene Li
Charlene Li (the coauthor of the blockbusting bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be "open" while maintaining control. By embracing social media, leaders can transform their organizations to become more effective, decisive, and ultimately more profitable in this new era of openness in the marketplace. (Leaders must let go to gain more, and Charlene provides an excellent roadmap! ed.)
Exceptional Service Exceptional Profit
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
by Leonardo Inghilleri and Micah Solomon
Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's company Oasis, and has since proven itself in count less companies around the globe—from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between.
Love at Work
Love at Work: Why Passion Drives Performance in the Feelings Economy
by Brady G. Wilson
Love at Work foments a revolution for workplaces of every description and in every industry: a revolution in which leaders understand that engaging people's hearts trumps engaging their minds. Wilson shows how leaders who love: believe in their people; pull out their highest good; serve their success; and challenge them to stress. When people's felt needs are met they release the energy that triggers discretionary effort — 400% more effort, according to the Corporate Leadership Council. The principles in this cutting-edge book are sure to change the face of the workplace for years to come.
The Smart Swarm
The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done
by Peter Miller
Based on extensive globe-trotting research, this lively tour from National Geographic reporter Peter Miller introduces thriving throngs of ant colonies, which have inspired computer programs for streamlining factory processes, telephone networks, and truck routes; termites, used in recent studies for climate-control solutions; schools of fish, on which the U.S. military modeled a team of robots; and many other examples of the wisdom to be gleaned about the behavior of crowds-among critters and corporations alike.
The Next Level
The Next Level: What Insiders Know About Executive Success
by Scott Eblin
Every day, high performers are tapped to be executives and then left alone to figure out how to function successfully in their new role. When this happens, most new executives rely on strengths that served them well earlier in their careers. As executive coach Scott Eblin explains, this is why 40 percent of them fail. Moving successfully to the executive level requires knowing which behaviors and beliefs to drop, as well as which new ones to pick up. Like having a personal executive coach, this confidence-building book outlines a program for success for new and future executives and offers frank advice from accomplished senior executives on what to do and to avoid.
Bright Triumphs From Dark Hours
Bright Triumphs from Dark Hours: Turning Adversity Into Success
by David Heenan
Bright Triumphs From Dark Hours examines the lives of ten extraordinary people who overcame great adversity in their personal or professional lives by applying winning strategies that guided them out of the darkness of near-defeat and into the light of success. In these inspiring stories Heenan identifies key strategies that helped each person stay upbeat in the swirling vortex of tough times. The final chapter outlines these practices in greater detail and explains how they can be used to create personal roadmaps to negotiate life's darkest hours - from which come its greatest successes, its brightest triumphs.
CEO Priorities
CEO Priorities: Master the Art of Surviving at the Top
by Neil Giarratana
CEO Priorities provides direct, specific, and valuable real-world advice and insights for CEOs and aspiring CEOs or executives, supported by relevant stories couched in humor and irony.Neil Giarratana takes you inside the CEO's office and lays out a top executive's priorities--get these right...or else! He covers the key areas that must be handled well and with smarts, and explains in detail how to do it. Weaving in examples from his 30-plus years of experience, Giarratana packs CEO Priorities full of fascinating, surprising, and always relevant information.
The Network is Your Customer
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
by David L. Rogers
Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks. The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services.
The Experience Effect
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Whether it's online, offline, or at the retail level, The Experience Effect shows you how to link your advertising, packaging, website, messaging and more to create a memorable and appealing experience for customers. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand.
About Face
About Face: The Secrets of Emotionally Effective Advertising
by Dan Hill
Scientists and psychologists now argue that people are emotional, not rational, decision-makers.  Grounded in psychology and neurobiology as well as a study of advertising tactics, this new book from Dan Hill (author of Emotionomics) provides ten rules that enables companies and advertising agencies to be more effective.  Using data from eye-tracking and facial coding to analyse consumer responses, it demonstrates exactly which advertising strategies are successful and why.
Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business
by Emily Nagle Green
Welcome to the world of ubiquitous connectivity. Anywhere is the next business revolution, a sea-change that will allow businesses to reach five billion customers, many of them in untapped global markets. In Anywhere, Emily Nagle Green, CEO of Yankee Group Research, explains the rapidly unfolding changes in connectivity—and presents the first strategic guide for remaking businesses now to take advantage of this “anywhere, anytime…” revolution.
It's Not Just Who You Know
It's Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships
by Tommy Spaulding
In this candid, revealing book, Tommy expands upon the principles that Dale Carnegie outlined 75 years ago, and shows us how to take them one step further to accomplish the impossible in our lives and careers.  To invite others to be genuine partners in our lives and success, Tommy explains, you have to first be interested in other people.  It’s not just who you know, or what they can do for you, but what you can do for them. Motives matter. Establishing a deeper connection is about authenticity, not manipulation.  Reciprocity, not selfishness. Every relationship is a two-way street; we never know when a chance encounter can change the direction of our life. 
Happiness At Work
Happiness at Work: Maximizing Your Psychological Capital for Success
by Jessica Pryce-Jones
Pryce-Jones explains what psychological capital and happiness at work are and how you can go about getting more of both.  Along the way, she demystifies the latest research, illustrating her findings with a fascinating array of over 80 revealing interviews with people all over the world: business leaders and politicians, particle physicists and philosophers, sheep farmers and bankers, to name just a few. The result is a unique strategy with five components that build your happiness at work and help you to achieve your potential. 
More Time for You
More Time for You: A Powerful System to Organize Your Work and Get Things Done
by Rosemary Tator and Alesi Latson
Why does it seem like no matter how you try to organize your work and your life, you never get less busy? Why are so many "time savers" really just time drains? And most important, what can you do about it? More Time for You is the answer.This potentially life-changing book spells out a proven and powerful system to help you get and stay organized, prioritize responsibilities, get things done faster, and have more time away from the phone, e-mail, office, paperwork-whatever it is that's interfering with your productivity and your life.
Raising Eyebrows
Raising Eyebrows: A Failed Entrepreneur Finally Gets it Right
by Dal LaMagna
Raising Eyebrows is a great American business story that offers insight into what it takes to build a strong and ethical company — whether it’s a one-person operation or a global company. One walks away with the certainty that a profitable beach parking lot is every bit as worthy as a multinational manufacturing business, as long as you are happy, making money, treating your coworkers and clients well, and being socially responsible. It’s a good message for today’s unemployed and underemployed workers who have a modest entrepreneurial dream and the strong desire to make working for themselves a reality.
Seizing the White Space
Seizing the White Space: Business Model Innovation for Growth and Renewal
by Mark W. Johnson
Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries.
The New Experts
The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments
by Robert H. Bloom
Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them - at their 4 Decisive Moments during the purchase progression: the Now-or-Never Moment, Make-or-Break Moment, Keep-or-Lose Moment, and the highly profitable Multiplier Moment. The book turns today's most serious business challenge into a business-building advantage by providing a no- or low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral.
The Last Economic Superpower
The Last Economic Superpower: The Retreat of Globalization, the End of American Dominance, and What We Can Do About It
by Joseph P. Quinlan
The chief market strategist for Bank of America's Global Wealth and Investment Management unit meticulously examines governmental and business reactions to the recent recession. He argues compellingly that globalization and free-market capitalism are in retreat—and that major alterations to present strategies are necessary to avoid an economic “cold war.” The solution, Quinlan asserts, is a cooperative effort on the part of the United States with emerging countries, such as China, to shape a new economy that promotes world-wide economic growth and reduces the risks of wars and cross-border conflicts.
Management ?
Management? It's Not What You Think!
by Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel
Henry Mintzberg, one of today’s most respected and controversial thinkers on management, has joined forces with other leading business figures to provide a provocative and unusual mix of writing on management. Management? gets readers thinking as they never have before about the practice of management. Readers will find differing perspectives—and plenty of food for thought—on topics including management terminology and buzz words; myths and maxims; MBAs; management fads; leadership; strategy; and much more.
The Gettysburg Approach to Writing & Speaking like a Professional
The Gettysburg Approach to Writing and Speaking Like a Professional
by Philip A. Yaffe
Effective writing and speaking are critical for all students and professionals in this challenging and competitive world. Professional level writing and speaking depend on only a handful of easy-to-understand principles. The Gettysburg Approach goes straight to the foundations, defines these principals and explains how to apply them. Through a variety of examples and simple exercises, this exceptional guide will help anyone sharpen their skills and rapidly learn to write and speak clearly, concisely, and persuasively.
Career GPS
Career GPS: Strategies for Women Navigating the New Corporate Landscape
by Ella L.J. Edmondson Bell Ph.D., with Linda Villarosa
Drawing from her work as a consultant to some of the country's most prestigious Fortune 100 companies, Dr. Bell helps readers succeed at every level in a dynamic corporate marketplace. Career GPS combines Dr. Bell's academic knowledge and expertise with dozens of heartfelt first-person stories from smart women who rose through the ranks. Here is a book that will guide women of all cultures, ages, and levels of experience to their career goals. An excellent read!
Robert's Rules of Innovation
Robert's Rules of Innovation: A 10-Step Program for Corporate Survival
by Robert F. Brands with Martin J. Kleinman
Innovation, the key to your company's survival, must be encoded in your corporate DNA. It is an imperative—because you can bet your competitors are going at Innovation full-throttle. Robert's Rules of Innovation chronicles decades' worth of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Get passionate about creativity. Prepare to unleash your team's abilities. Create the next home-run new product.
Conversations for Change
Conversations for Change: 12 Ways to Say it Right When It Matters Most
by Shawn Kent Hayashi
Whether you’re trying to motivate a team, negotiate a contract, make a sale, ask for a raise, land a new job, or terminate an employee, the conversations you have will either help you succeed or undermine your goals. Communication expert and leadership coach Shawn Kent Hayashi has spent more than two decades studying how the things people say impact their business and professional lives. In her new book she not only identifies the twelve most important types of conversations people have, but shows readers how to reach their maximum potential by using these conversations effectively.
No Excuses!
No Excuses!: The Power of Self-Discipline
by Brian Tracy
Each of the 21 chapters in this book shows you how to be more disciplined in one aspect of your life, with end-of-chapter exercises to help you apply the “no excuses” approach to your own life. With these guidelines, you can learn how to be more successful in everything you do—instead of wistfully envying others who you think are just “luckier” than you. A little self-discipline goes a long stop making excuses and read this book!
How the Best Leaders Lead
How the Best Leaders Lead: Proven Secrets to Getting the Most Out of Yourself and Others
by Brian Tracy
How the best leaders lead people is the book's core topic. Tracy talks about real world leadership and delivers nuclear-powered ideas for being the best leader you can be. The world sorely needs better leaders. Brian's book fills that need well, guiding you with "seven basic responsibilities of leadership" to be your best. (Mark LaMoure)
The On-Demand Brand
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
The most successful campaigns of late have spoken to consumers in a way that's interesting and engaging beyond the scope of the product itself (e.g., Burger King's Subservient Chicken site) or possess shock-value (e.g., Dove's Campaign for Real Beauty) or provide entertainment beyond the scope of the hard sell. Through persuasive arguments and Q &A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.
Make Work Great
Make Work Great: Super Charge Your Team, Reinvent the Culture, and Gain Influence One Person at a Time
by Edward G. Muzio
Whether you are a mid-level manager or a senior executive, Make Work Great offers the blueprint for building a positive, motivating, and productive workplace in any kind of organization. In this definitive guide fortoday’s multicultural, decentralized business environment, Ed Muzio, award-winning author, internationally recognized workplace improvement expert, and consultant, delivers state-of-the-art analysis, advice and guidance, and scores of team-building and motivation exercises that you and your staff can do in ten minutes a day--without disrupting routines or interrupting important business.
Wander Woman
Wander Woman: How High-Achieving Women Find Contentment and Direction
by Marcia Reynolds
Wander Woman explores how generational shifts and changing expectations of working women have fostered a new kind of restlessness among many. Through real-life stories she reveals the hopes and dreams, disappointments and challenges this group of high-achieving women are facing. And, most importantly, she provides exercises and development strategies for readers as they make their journey to peace and finally come to rest with a strong sense of identity and purpose.
Operational Leadership
Operational Leadership
by Andrew Spanyi
Confronted by current and anticipated business challenges, incremental improvements to operations, while still important, will no longer be sufficient to gain advantage. This book outlines the needed evolution in leadership attitudes and behaviors in the key operational areas such as new product development, sales, operations, customer service, human resources, finance, and information technology. Relying on concepts introduced by Dr. John Kotter, Dr. G. Rummler & Alan Brache, Dr. Tom Davenport, and Dr. Michael Hammer, this new book updates this body of knowledge and presents a framework for action in an easy to read, actionable format.
Now, Build a Great Business
Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market
by Mark Thompson and, Brian Tracy
Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times. In seven steps, the authors identify sustainable strategies for attracting customers and recruiting better leaders. They share seven simple questions that leaders ask themselves and provide helpful checklist exercises on a variety of key topics including creating a great business plan, designing an effective marketing plan, and creating a good customer experience. While much of what's covered is simple and straightforward, readers will find the practical aspects and clear organization of this book particularly useful.
When Turtles Fly
When Turtles Fly: Secrets of Successful People Who Know How To Stick Their Necks Out
by Nikki Stone
Along with anecdotes from her own dramatic journey, Olympic gold medalist Nikki Stone has compiled a treasure trove of compelling stories to illustrate each step on the path to success. She’s gathered humorous, heartwarming and hugely inspirational tales from some of today’s most brilliant business leaders, scientists, soldiers, inventors, philanthropists, musicians, athletes and entrepreneurs…a host of people whose very names epitomize achievement.
An excellent read! Great work Nikki!
Instant Recess
Instant Recess: Building a Fit Nation 10 Minutes at a Time
by Toni Yancey
Instant Recess is an excellent, easy to read, informative book describing how we must all change our lifestyle patterns and incorporate activity into our day. Yancey poignantly shows why 'instant recesses' are needed by corporate Americans, educators, public health and medical professionals. This isn't just a simple how-to book, but also a how-come.—Francine Kaufman, Head of the Center for Diabetes, Endocrinology and Metabolism at Childrens Hospital Los Angeles
Rethinking Risk
Rethinking Risk: How Companies Sabotage Themselves and What They Must Do Differently
by Joseph W. Koletar
Rethinking Risk gives you a sobering, from-the-trenches account of real-life organizational risk. Packed with examples, interviews, and the eyewitness perspective of a seasoned risk management consultant and former high-ranking FBI professional, this fascinating page-turner is complete with suspenseful plots, behind-the-scenes detective work, and much-needed advice on how to deal with risks before they escalate—or prevent problems from happening in the first place.
Leadership Secrets of Hillary Clinton
Leadership Secrets of Hillary Clinton
by Rebecca Shambaugh
Few understand better than Hillary Clinton what it's like to fight uphill battles. Yet, despite her uncanny tendency to draw fire, she has achieved remarkable success, working her way up from first lady to U.S. Secretary of State. Leadership Secrets of Hillary Clinton examines Clinton's leadership techniques and explains how to get results by putting them to work in your own environment. Rebecca Shambaugh breaks down Clinton's powerful leadership style into easy-to-understand parts, each of which is imperative for successfully leading an organization through periods of intense change.
Complicit: How Greed and Collusion Made the Credit Crisis Unstoppable
by Mark Gilbert
The credit crunch is affecting every investor and every consumer, every industry and every government program, yet few people truly understand how it happened. Subprime mortgages have been center stage, but behind the scenes a conspiracy of greed among bankers, investors, rating agencies and regulators has imperiled everyone’s financial future. Bloomberg columnist Mark Gilbert shows how Wall Street’s tolerance for extremes made the global credit crunch both foreseeable and inevitable. He offers a blow-by-blow account of what went wrong and what lessons need to be learned from the crisis.
by Marshall Goldsmith, John Baldoni and Sarah McArthur
Packed with real-life examples, research-based assessments, and probing analyses, The AMA Handbook of Leadership's brisk, stimulating articles give you a broad perspective on new leadership challenges and strategies - including some refreshingly contrarian opinions and observations. Browse the book for a thorough overview or pick the best possible ideas for you and your organization.
Marketing in the Moment
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
by Michael Tasner
Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on what he calls Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
Social Media Survival Guide
The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media
by Sherrie Ann Madia and Paul Borgese
The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.
Stick Out Your Balance Sheet and Cough
Stick Out Your Balance and Cough: Best Practices for Long-Term Business Health
by Gary W. Patterson
Gary Patterson details the proven methods he's used to successfully treat companies of all sizes across a range of industries. Using the FiscalDoctor's Best Practices, the high-growth company you own, manage or direct can avoid unnecessary increased expenses, revenue shortfalls, employee layoffs, missed bonuses or broken dreams.
Work Less and Do More
Get-It-Done Guy's 9 Steps to Work Less and Do More
by Stever Robbins
Millions of people already benefit from the innovative, time-saving tips that Stever Robbins dispenses each week in his #1 ranked Get-It-Done Guy podcast. Now he’s come up with a 9-step plan to transform even the most overwhelmed into an overachiever. Written in the uniquely humorous style Stever is known for, Get-It-Done Guy’s 9 Steps to Work Less and Do More will help you break the bad habits slowing you down and holding you back. Work less and do more—your free time is waiting!
Generations Inc.
Generations, Inc.: From Boomers to Linksters - Managing the Friction Between Generations at Work
by Meagan Johnson and Larry Johnson
How do you manage the confluence of Woodstock Nation and the Facebook Generation—and everything in between? Authors Meagan Johnson and Larry Johnson are walking examples of this challenge. A father-and-daughter consulting team whose points of view only sometimes coincide, they have developed powerful solutions to many of the seemingly intractable problems of intergenerational conflict.
Black Faces in White Places
Black Faces in White Places: 10 Game-Changing Strategies to Achieve Success and Find Greatness
by Randal Pinkett, Jeffrey Robinson and Philana Patterson
Based on interviews with dozens of prominent African Americans and the authors' considerable experience in business, in the public eye, and in the minority, Black Faces in White Places shows how as an African-American professional you can (and must) think and act both entrepreneurially and "intrapreneurially"; combine the strengths of your peers with the wisdom of others; and plant the seeds of a positive and lasting legacy.
Nice Teams Finish Last
Nice Teams Finish Last: The Secret to Unleashing Your Team's Maximum Potential
by Brian Cole Miller
Don't rock the boat. Don't make waves. Don't offend anyone. There's a palpable feeling that clouds many team meetings and keeps them from being productive: over-politeness. And while the conflict that naturally exists in most organizations hasn't gone away, it manifests itself in passive-aggression, mediocrity, and a molasseslike inability to get anything done. Nice Teams Finish Last provides the antidote to this all-too-common tendency, giving managers, team leaders and members, and facilitators the practical support they need to battle "the nice trap" and start getting results!
The Risk Takers
The Risk Takers: 16 Women and Men Who Built Great Businesses Share Their Entrepreneurial Strategies For Success
by Renee Martin and Don Martin
The Risk Takers is about ordinary people, all with good ideas, who faced daunting challenges, but took a leap of faith and started their own business. The book tells the stories of the personal and professional journeys of sixteen fascinating men and women who built hugely successful, multimillion dollar companies. They started with very little, opted to strike out on their own, and struggled with disappointment and failure. Yet, they overcame adversity and through persistence and resiliency determined their own destiny.

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