The CEO Refresher
    Strength in Unity by Ron Matzov   FEATURES
Current Issue | Archives | CEO Links | News | Conferences | Reading
The Best Books of 2003
All of the book covers and reviews featured on the site are highly recommended as we only feature reviews and press releases of the books we believe are valuable. These are the best of 2003 as rated by the editors of The CEO Refresher.
  Index of Archives
  Index by Author
  How to Contribute
  How to Advertise
  Member Benefits
  Customer Care
  About Us
  Contact & Comments


Best Books



The Best Business Books
of All Time!


Winning Without Losing Your Way:
Character-Centered Leadership

by Rebecca Barnett
By living and leading with character you can make a great difference in your life, in your children's lives and in the lives of those you lead. Winning weaves in statistical research on organizational integrity with inspirational stories and quotes from interviews with over 100 business leaders and Olympians. This original and authoritative research offers fresh leadership insights and shares the wisdom and experience of everyday leaders and the story of one athlete's journey from competitor to true coach.
Becoming a Category of One:
How Extraordinary Companies Transcend Commodity and Defy Comparison

by Joe Calloway
Ordinary companies compete in their categories, or even lead them. Extraordinary companies create their own categories by doing what no one else does—in effect, becoming a Category of One. Calloway doesn’t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results. With his guidance, you’ll learn what makes some of the best companies on earth so successful—and then learn to apply their winning strategies to your own business.
Tomorrow's Gold
Tomorrow's Gold:
Asia's Age of Discovery

by Marc Faber
Renowned investment advisor Marc faber sets out to find tomorrow's gold - the outperforming asset classes of the future. Far from being a sensational reading of the runes, this book delves deep into the past, to chart how old investor trends developed and assess how new patterns might emerge. Faber's work is very well researched and a valuable investment perspective.
And Dignity for All
And Dignity for All:
Unlocking Greatness with Values-Based Leadership

by Jim Despain and Jane Bodman Converse
James Despain began his corporate ascent at Caterpillar as a floor sweeper. As inspiring as it is, however, the story of his personal journey comprises only half this book. The other half consists of techniques for building a corporate culture that works: one based on respect, empowerment, civility, and openness. … And Dignity for All signals the decline of "command-and-control" bosses and the rise of workers who care.
The Power of Full Engagement
The Power of Full Engagement
by Jim Loehr and Tony Schwartz
The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. Jim Loehr and Tony Schwartz have trained some of the best known professional athletes in improving their performance and endurance with an energy focus system they developed themselves. They went on to adapt this successful performance system for major corporations and experienced the same success. The Power of Full Engagement is a highly practical, scientifically based approach to managing your energy more skillfully both on and off the job.
Ageless Marketing
Ageless Marketing:
Strategies for Reaching the Hearts and Minds of the New Customer Majority
by David B. Wolfe and Robert E. Snyder
The authors document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. With insights drawn from human biology, psychology and neuroscience, they obliterate outdated, product-centric, self-interest and youth-dominated beliefs in favor of unique customer-segment values and self-actualization. This book is a major reality check and is highly recommended!
Financial Reckoning Day
Financial Reckoning Day:
Surviving the Soft Depression of the 21st Century

by William Bonner and Addison Wiggin
Is the U.S. economy turning Japanese? According to maverick investment writers Bill Bonner and Addison Wiggin, the country’s current economic picture mirrors that of Japan’s decade-old "soft depression"—caused by an aging population and a structural reaction to its record-breaking financial boom. Financial Reckoning Day is brimming with down-to-earth wisdom and take-it-to-heart lessons to get you through the current crunch—and put profits back in your portfolio.
Hug Your Customers
Hug Your Customers:
The Proven Way to Personalize Sales and Achieve Astounding Results

by Jack Mitchell
Once a customer, always a friend -- that is the simple philosophy behind Mitchells/Richards, two of the most successful clothing stores in the nation -- and that is why Jack Mitchell, his family, and associates inspire the enduring loyalty and admiration of his customers, including today's top CEOs.
How to Become a Marketing Superstar
How to Become a Marketing Superstar:
Unexpected Rules That Ring the Cash Register

by Jeffrey Fox

Fox's latest book is an irreverent and somewhat contrarian bashing of what currently masquerades as marketing. Filled with common sense techniques and many very humorous quips Fox will lead you to a far less complicated place - where marketing is grounded in getting and keeping good customers. It's an excellent reference to what works and keeps your registers singing!
The Book of Agreement
The Book of Agreement:
10 Essential Elements for Getting the Results You Want

by Stewart Levine
Conflict resolution expert Stewart Levine shows how to design agreements collaboratively to reflect a clear joint vision of the desired outcome and produce results. The Book of Agreement provides ten powerful tools for creating successful agreements together and offers more than 25 agreement templates covering all areas of life. This is a most mindful resource - providing the tools to make the true spirit of collaboration real in all aspects of your life.
Beethoven Factor
The Beethoven Factor:
The New Psychology of Hardiness, Happiness, Healing, and Hope

by Paul Pearsall
In The Beethoven Factor Pearsall identifies the characteristics of those individuals he labels "thrivers" - the quarter of the population who face challenges head-on and grow stronger and more vital as a result. Dr. Pearsall, Ph.D., is the author of over 200 articles and 15 international bestselling books, a licensed clinical neuropsychologist and one of the most requested speakers in the world.
Retrain Your Business Brain
Retrain Your Business Brain
Outsmart the Corporate Competition

by Donalee Markus, Lindsey Paige Markus and Pat Taylor
Readers will learn that the way the mind works is not a fixed, unchangeable process - that in fact, it is possible to strengthen and open neural pathways. This can in turn lead to a whole new method of perception, allowing people to discover more ways of solving problems, approaching challenges, finding new opportunities, and even turning weaknesses into strengths. Included in the book are 101 original, visual perception and context-free puzzles that readers can use to open the door to unlimited new possibilities of percepton.
Myth to Reality
Myth to Reality:
The Spirit of the Entrepreneurial Adventure

by John McAlister and Jeff Burrows
In Myth to Reality, McAlister and Burrows present the proven strategy, art and science to teach anyone who is responsible for creating and developing business --- whether they own a business or work in the corporate world --- how to transform a condition of chaos to a condition of order, excitement and continuous growth.
Preventing Strategic Gridlock
Preventing Strategic Gridlock: Leading Over, Under and Around Organizational Jams to Achieve High Performance Results
by Pamela S. Harper

This book is about and for results-driven top and senior business leaders who want to move their organizations forward on a sustained basis, and avoid the often very painful cycles of "strategic gridlock" that occur during execution. Harper's very mindful process will help you identify the "hidden roadblocks" and avoid the "disconnects" so that your organization has the best chance of achieving the level of high performance demanded today.
Magnetic Service
Magnetic Service:
Secrets for Creating Passionately Devoted Customers

by Chip R. Bell and Bilijack R. Bell
The ideal customer defends, champions, forgives, and commits to a company or brand for the long term — but how can a business create such long-lasting loyalty? Written in a lively, accessible style, the book shows that loyalty comes not from allegiance to a product but from compelling experiences. Using case studies, the authors explain the concept of "magnetic service" that turns casual customers into loyal and enduring fans.
Lateral Thinking Skills
The Leader's Guide to Lateral Thinking Skills: Powerful Problem-Solving Techniques to Ignite Your Team's Potential
by Paul Sloane
Leadership is not just about command and control -- it is about inspiring your team to make the vision a reality by conceiving and implementing creative solutions never thought possible. With a lively and energetic approach, this highly acclaimed author, trainer and presenter will teach you dynamic, up-to-date techniques to unleash the creative energies of your people and show you how to put the techniques to work immediately.
Radical Change Radical Results
Radical Change, Radical Results: 7 Actions To Become the Force for Change in Your Organization
by Kate Ludeman and Eddie Erlandson
To change your company, you must first change yourself. Navigating change smoothly, and with exhilarating speed, is the only way a company can hope to be first in capturing new markets and establishing dominance. The most important thing to remember - all change starts with the individual.
The Leaders Digest
The Leader's Digest: Timeless Principles for Team and Organization Success
by Jim Clemmer
"Since I first began speaking and writing about leadership over twenty years ago, I've seen the growth of a huge "leadership industry" with a multitude of confusing theories, models, grids, charts, formulas, and buzzwords. My goal with The Leader's Digest was to distill all this information down to its essentials – a series of "executive summaries" on the timeless principles for team and organization success." It is all that and much more (ed.)
The Trusted Leader
The Trusted Leader: Bringing Out the Best in Your People and Your Company
by Robert Galford and Anne Seibold Drapeau
As most managers intuitively understand, trust in organizations is critical. Companies that have it in their organizations flourish. Those that don't fall rapidly into disarray. But what many executives overlook is that their best efforts to build and maintain trust inside won't succeed if they don't also work to overcome employees' natural resistance -- resistance to change, resistance to the unknown, resistance to risk.
Saving The Corporate Board
Saving the Corporate Board: Why Boards Fail and How to Fix Them
by Ralph D. Ward
In this and his earlier works - 21st Century Corporate Board and Improving Corporate Boards, Ward offers a very compelling model of solid corporate governance. For each of the typical boardroom ills - weak leadership, poor data, isolation, clumsy board logistics and inept board meetings - Ward offers a sharp and penetrating look at the problem and provides a road map for the solution. This should be required reading for every board member and CEO.
Authentic Leadership
Authentic Leadership:
Rediscovering the Secrets to Creating Lasting Value

by Bill George
In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of "doing things right" -- except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial spokesperson for responsible leadership -- in business, the media, and academia. In Authentic Leadership Bill George makes the case that we need new leaders, not just new laws, to bring us out of the current corporate crisis.
Make Their Day!
Make Their Day! Employee Recognition That Works
by Cindy Ventrice
Author and management consultant Cindy Ventrice demonstrates that to be effective, recognition must be built directly into the work and workplace, directed at specifics, and tied to performance. Written from the employees' viewpoint, this book explains why good working relationships form the core of effective workplace recognition. The author then offers specific, low-cost recognition programs that have been effective in improving morale and productivity at leading companies like FedEx Freight, Cisco Systems, and Wells Fargo Bank.
Speak With Confidence
Speak with Confidence: Powerful Presentations to Inform, Inspire, & Persuade
by Dianna Booher
Booher's newest book is her most comprehensive work yet, covering every aspect of public speaking, from overcoming nervousness to mastering essential skills to exemplifying executive presence. Booher distills this knowledge into 497 clear, precise tips that systematically cover the fundamentals to becoming a powerful communicator and delivering presentations with style and confidence.
The Relationship Advantage
The Relationship Advantage:
Become a Trusted Advisor and Create Clients for Life

by Tom Stevenson and Sam Barcus
The 2000 - 2003 economic collapse broke our trust in many important ways, making us more cautious and less willing to trust people, processes, systems and institutions. Business leaders and their people now will have to conduct themselves and their business under a microscope. Earning their customers' trust, while difficult, will be the most essential ingredient in the mix if they want to grow and prosper in business.

Return to top

        The CEO Refresher
        Copyright 2003 by Refresher Publications. All rights reserved.
        Current Issue | Archives | CEO Links | News | Conferences | Reading
        Refresher Publications
        Terms of Use | Copyright & Trademarks | Privacy Policy | Investor Relations | The Last Word