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The Best Books of 2002
All of the book covers and reviews featured on the site are highly recommended as we only feature reviews and press releases of the books we believe are valuable. These are the best of 2002 as rated by the editors of The CEO Refresher.
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Best Books



The Best Business Books
of All Time!


The Art of Profitability
The Art of Profitability
by Adrian J. Slywotzky
The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Writing with wit and provocative insight, bestselling author Adrian Slywotzky tells the story of eccentric strategy teacher David Zhao and his young student. Each of the book's twenty-three chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.
The New Law of Demand and Supply
The New Law of Demand and Supply: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits
by Rick Kash

Rick Kash in his new book describes the process companies need to know to prosper in a demand side environment. With decades of examples, using profiles of fortune 500 companies, Kash shows how businesses don't delve far enough to find out their customers real needs and how best to satisfy them, thereby boosting their sales and gaining greater market share.
Fierce Conversations
Fierce Conversations: Achieving Success at Work and in Life, One Conversation at a Time
by Susan Scott
The secret of "Fierce" is out! How do you inspire followers, attract believers, win contracts, and build visions that become reality? One conversation at a time. One fierce conversation at a time, if you've ever worked with Susan Scott. Conversations are the work of the leader and the work horses of every organization. The most popular tool, yet the least understood and most poorly utilized. Susan Scott brings a new and powerful perspective to the topic.
The Phoenix Effect
The Phoenix Effect - 9 Revitalizing Strategies No Business Can Do Without
by Carter Pate and Harlan Platt
Written from the frontlines of restructuring large companies in crisis, restructuring specialist Carter Pate and Northeastern University professor Harlan D. Platt, gives all managers the tools to revitalize companies large and small, healthy and troubled.
by Jim Harris
The speed of change is accelerating. It took radio twenty years to attract ten million users; it took television half that time, Netscape only twenty-eight months, Hotmail eighteen and Napster twelve. New technology, mergers, competition coming out of left field: all these factors mean the business landscape is more chaotic, confusing, and complex than ever before. Blindsided! presents a series of breakthrough techniques to help business leaders identify trends earlier and more accurately predict their impact. Every executive dreads being blindsided; with this tool, leaders will learn to stay one step ahead of the game.
Customer Loyalty
Customer Loyalty: How to Earn It, How to Keep It
by Jill Griffin
In this revised edition of her 1997 best seller, author Jill Griffin provides tools and techniques for turning non-buyers into loyal advocates. Chapters are based on Griffn's seven loyalty stages including turning first-time buyers into repeat customers and turning repeat customers into clients. Preventing customer loss and recovering from customer loss are also detailed. Each chapter offers specific action steps, a succinct summary of main points and ready-to-use tools for getting started. Customer Loyalty is a comprehensive resource for businesspeople looking to improve the customer experience and increase customer sales.
Crucial Conversations
Crucial Conversations: Tools for Talking When Stakes are High
by Kerry Patterson, Joseph Grenny, Al Switzler and Ron McMillan
Learn how to keep your cool and get what you want when emotions flare. When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation badly and suffer the consequences; or read Crucial Conversations and discover how to communicate best when it matters most. This wise and witty guide gives you the tools you need to step up to life's most difficult and important conversations, say what's on your mind, and achieve positive outcomes.
Business - The Ultimate Resource
Business: The Ultimate Resource
from Perseus Publishing
In over 2000 pages, Business: The Ultimate Resource serves as a dictionary, encyclopedia, almanac and primer of concepts important to anyone in any area of business or planning a career in business. Collected by a board of top business leaders and headed by Daniel Goleman, this resource provides the user with summaries of 70 of the top business books, theories and essays from business leaders and educators, and advice on all major areas of business.
The Triangles of Management and Leadership
The Triangles of Management and Leadership
by Paul Thornton
Paul Thornton's new book breaks down each management / leadership concept into its three core, nitty-gritty pieces. The "triangle" provides a visual reminder of the three critical things you need to understand and execute to achieve top performance. Paul has the abilty to simplify the complex so you know exactly what to do and how to do it. Throughout the book there are numerous examples of how managers and leaders have applied each concept.
The Blank Slate
Blank Slate: The Modern Denial of Human Nature
by Steven Pinker
Pinker explores the idea of human nature and its moral, emotional and political colorings. He shows how many intellectuals have denied the existence of human nature by embracing three linked dogmas: the Blank Slate (the mind has no innate traits), the Noble Savage (people are born good and corrupted by society), and the Ghost in the Machine (each has a soul that makes choices free from biology). Pinker shows that an acknowledgment of human nature grounded in science and common sense is no threat and complements insights about the human condition made by millennia of artists and philosophers.
Sex, Drugs & Economics
Sex, Drugs & Economics: An Unconventional Introduction to Economics
by Diane Coyle
The science of economics is commonly thought to exist for the benefit of financiers and analysts. But it is far more ingrained into the fabric of society and politics than most of us notice. Economist, Diane Coyle's unconventional introduction to economics brings to the forefront important applications for thinking about the world in almost every aspect. Coyle illuminates with important examples of economics and its centrality to the understanding of globalization, Hollywood, the sex trade and even the proliferation of diseases.
Global Innovation
Global Innovation
by Bob Holder and Ned Hamson
The authors suggest there are countless global innovation opportunities ranging from the development of new product, service and experience offerings, to workplace and process innovations, to the development of new global social, political and economic institutions.
Fish Tales
Fish! Tales: Real Life Stories to Help Transform Your Workplace and Your Life
by Stephen C. Lundin, Ph.D., John Christensen & Harry Paul, with Philip Strand
Now more than ever the business world is looking for effective ways to create meaningful employment and enduring enlightenment for their core, their employees and their customers. Written by the change-agent creators of the world famous FISH! Video and FISH! Philosophy, FISH! TALES captures real people at real companies and work environments who have undergone a powerful rejuvenation.
Enterprise Sales and Operations Planning
Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance
by George E. Palmatier, with Colleen Crum
This is a great work with many important insights into fundamental operating principles to successfully deploy manufacturing management. Told as a "story" about a fictional company facing significant dysfunction and challenges, George Palmatier weaves a very engaging and important message - what ensures success is people using the appropriate operating principles and processes with diligence and discipline. It's an excellent book and one of the best of the year. (ed.)
The Randori Principles
The Randori Principles - The Path of Effortless Leadership - by David H. Baum and Jim Hassinger
reviewed by Rick Sidorowicz
David Baum and Jim Hassinger have written a superb book applying the key principles of the martial art of aikido to business leadership. The connection between Aikido principles and business leadership flows very well from the authors' examples of specific maneuvers 'on the mat' to applications within organizations and interpersonal relations.
Searching for a Corporate Savior
Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs
by Rakesh Khurana
Rakesh Khurana's brilliant, path-breaking book offers a thought-provoking perspective on the cult of heroic leadership in America. His fascinating insider insights into the decision-making process in corporate boardrooms are intriguing, illuminating, and, at times, appalling. This book would be worth reading for the scope of his research and the breadth of his analysis alone. But he also issues a powerful call for change that should shape the debate about CEO choice and company performance for years to come.
Your Performing Edge
Your Performing Edge: The Complete Mind-Body Guide for Excellence in Sports, Health and Life
by JoAnn Dahlkoetter
This comprehensive guide will help you gain new motivation and confidence to achieve major breakthroughs in sports, health, fitness, and life.
The author is an internationally recognized performance consultant and world-class athlete and her work with Olympic and professional athletes and top business executives gives her special insight into using the mind-body connection to achieve the best in personal performance.
X-Engineering the Corporation
X-Engineering the Corporation: Reinventing Your Business in the Digital Age
by James Champy
James Champy's New York Times bestseller Reengineering the Corporation ignited a revolution inside businesses in the 1990s. His new book comes at a time when managers must look beyond reengineering — and cross ("x") boundaries they've never crossed before into the next frontier of business performance.
Breakaway: Delivering Value to Customers - Fast!
by Charles L. Fred
This new book demands that businesses wake up and take notice of how well (or not) their employees are at handling customers or clients. Based on hundreds of business interviews with organizational leaders, this bright and fresh new book will help the serious business leader train employees more efficiently, faster, and with better retention rates, how to deliver exemplary customer service.
When Teams Work Best
When Teams Work Best: 6,000 Team Members and Leaders Tell What It Takes to Succeed
by Frank LaFasto and Carl Larson
When Teams Work Best advances LaFasto and Larson's groundbreaking research by probing more deeply inside the inner workings of hundreds of teams - some effective and some faltering. Their powerful research shows, convincingly, that when people come together properly with a shared goal in mind, extraordinary results can happen. But how a team achieves excellence is not necessarily intuitive. And how it happens makes all the difference.
Extreme Project Management
Extreme Project Management
by Shaun H. Ajani
Congratulations Shaun on the release of your new book! Shaun H. Ajani is a Senior Consultant and a Certified Project Manager at Spherion, and has been published in numerous magazines including The CEO Refresher. Shaun's "Extreme Project Management" series is featured in Project Management in The CEO Refresher Archives. Follow the book cover link to experience Shaun's unique methodologies, resolute principles, and insightful techniques to achieve astounding results.

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