During a recent workshop I gave in Europe, a participant raised his hand and asked, “What can we do if we anticipate our decision-maker is going to say no? Do you have a way to turn that into a yes?”
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I’ve kept track of the 8 biggest branding mistakes business make. I share them here so you can do the opposite of these errors and develop a Purposeful, Original and Profitable brand that gets you noticed . . . for all the right reasons.