What would the impact on your bottom line be if you could achieve and sustain a significant increase in sales with the same level of customer traffic? Are your teams performing up to their potential? Here is a proven approach to achieve an almost magical breakthrough in performance!
Author Archive | Rick Sidorowicz
To go beyond customer service for strategic advantage you will have to embrace new concepts and new values and challenge everything you do from the fundamental position, value, belief and ethic of Customer Obsession. Let’s start with one.
I am a passionate advocate of customer service and have a very strong point of view. The only outcome that matters is to create very positive and very memorable experiences for your customers. It’s the “Wow!” factor! This article will provide inescapable reasons why it is so, and will also reveal the secret of how […]
This book is a quick study that every CEO should read before every single marketing presentation from this day forward. And if you’re in marketing making those presentations, you should read it weekly.
Malcolm Gladwell’s Blink is a fascinating exploration of rapid cognition, the “thinking” that takes place within the “blink of an eye.”
To go beyond customer service for strategic advantage, you will have to embrace new concepts and new values – and go over the edge and challenge everything you do.
The core values or ideology define the enduring character of an organization – a consistent “identity” that transcends product and market life cycles, management fads, technological change, and individual leaders.
The ‘nine grounds’ from The Art of War examines the ‘tactical’ issues of a group in relation to its terrain or territory, useful in its application to competitive and market analysis and to the social, political, and more abstract senses.
Back in November 1999 I had the opportunity to experience Tom Peters via live feed in the Lessons in Leadership series. Here are a few of my scribble notes that made a difference.
Turbulence and chaos – unrelenting and accelerating change – the unpredictability and uncertainty of our time. The more turbulent the times, the more complex the world, the more paradoxes there are – where the opposing points of view are both true at the same time.