One way to assess your organization’s performance and to understand what changes to make is through benchmarking. Robert Camp suggests that by using benchmarking to identify and replicate “best practices” a company can enhance its business performance.
Author Archive | Laura Patterson
As the length of the sales cycle increases, so does the demand for a larger pipeline. Marketers must continuously explore new opportunities to effectively grow their organization’s opportunity pipeline.
Marketing has a strategic role in growing revenue. For the marketing team to provide valuable contributions to business profitability they must assume a broader set of responsibilities within the company. One proven method of integrating marketing operations within overall business processes is through Six Sigma and its DMAIC methodology.