Three key metrics categories applied in the “sports” arena work just as well for marketing: outcome, performance, and process. This article explains each category and how to apply it to your business and marketing.
Author Archive | Laura Patterson
In this article, you will learn what Customer Engagement is and why you should use it as well as the different metrics that you can put in place to measure how successful or not your organic growth strategy is.
A marketing operations function helps your marketing organization run just like any other part of your business. It helps you fine tune your marketing efforts and helps you make better fact-based decisions about your strategic decisions and marketing investments.
Companies face more obstacles than ever- from a challenging business environment, to an explosion of channels, to a heightened focus on using data and analytics. This article outlines three steps every CEO can ask their Marketing organization to employ to ensure their metrics answer your “So What” questions.
Most organizations are very careful when it comes to spending marketing dollars, but sadly far too many businesses are not careful when it comes to one of the most important steps related to marketing effectiveness – strategy. Both members of the C-Suite and marketers rush to implement marketing programs and tactics. However, when strategy is […]
The Marketing audit is perhaps the most important investment a company will make in their Marketing organization.
A Go To Market plan doesn’t have to be a task that consumes the entire organization months on end. This article outlines a ten-step process any size company can use to successfully enter a new market.
While many parts of an organization are already deploying performance management practices, Marketing remains one of the final frontiers for performance management.
One way to assess your organization’s performance and to understand what changes to make is through benchmarking. Robert Camp suggests that by using benchmarking to identify and replicate “best practices” a company can enhance its business performance.
As the length of the sales cycle increases, so does the demand for a larger pipeline. Marketers must continuously explore new opportunities to effectively grow their organization’s opportunity pipeline.