Author Archive | Laura Patterson

Why Invest in a Coach for Your Marketing

Highly effective organizations demonstrate superior market performance compared to their less effective peers. To realize superior market performance your Marketing organization must operate at the top of their game. If you are interested in making sure you’re Marketing leaders stay focused on the big picture and have the inside track on best practices, the time […]

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Is it Time to Re-design your Marketing Dashboard?

You are probably missing a few design capabilities when it comes to having an effective Marketing dashboard. If your Marketing dashboard isn’t helping you gauge whether your Marketing organization is within proper operating and performance target parameters as well as guiding your strategic and investment decisions, it is time to return to the drawing board.

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