All functions within your organization run on process and Marketing is no exception. Revenue generating processes designed to affect your customer’s buying behavior are especially important to Marketing. Creating quality Marketing processes is a science. These 6 steps come from the well-defined quality process management discipline.
Author Archive | Laura Patterson
Why Marketing Needs to be in the Room and at the Table
This article presents two very important reasons why your Marketing team needs to be represented in the room when formulating your strategy, and explains why Marketing needs a permanent seat at the table for any strategic business decisions and the cost when your Marketing function is absent from the room.
How to Harmonize the Voices of the CMO and CFO
In business, both Finance and Marketing must work together to enable the organizations success and create value for customers. In music, harmony refers to the extensively developed system of chords and the rules that allow or forbid relations between chords. This article suggests how Finance and Marketing can create harmony for the benefit of both […]
There Can Be No Growth Strategy Without a Culture for Growth
As one of the primary customer-facing functions of your organization, Marketing will inevitably mirror the internal culture. So no matter how well the Marketing formulates a growth strategy, they will only spur success if they exist within a culture of growth.
In Marketing, Like Golf, You Need to Use Each Club for Its Purpose
90% of Fortune 500 CEOs play golf, so it seems that this game provides an excellent metaphor for marketers. Just as in golf, in marketing, every customer journey and market is unique. To live up to expectations and improve business performance, Marketers need to be proficient with all the Marketing “clubs in their bag.”
Why Invest in a Coach for Your Marketing
Highly effective organizations demonstrate superior market performance compared to their less effective peers. To realize superior market performance your Marketing organization must operate at the top of their game. If you are interested in making sure you’re Marketing leaders stay focused on the big picture and have the inside track on best practices, the time […]
Is it Time to Re-design your Marketing Dashboard?
You are probably missing a few design capabilities when it comes to having an effective Marketing dashboard. If your Marketing dashboard isn’t helping you gauge whether your Marketing organization is within proper operating and performance target parameters as well as guiding your strategic and investment decisions, it is time to return to the drawing board.
How to Make Sure Your Strategy Takes Hold
Business leaders know that a good strategy that is well executed has the ability to impact a market, competitive position or business model. Yet companies often fail in their move from plan to execution. Follow these steps to improve the odds of execution success.
Change is Hard, So How do you Make it Easier?
Effective leaders recognize that change is part of continuous improvement. Change is often essential for your organization’s vitality, prosperity and growth. This article explores actions you can take to make change manageable and palatable.
How to Organize Your Teams and KPIs to Achieve Growth Targets
For many companies, growth has moved to the top of the priority list. Growth requires mobilizing the organization and investing differently. Organizational structure and the metrics companies need to use survive, let alone thrive, mustevolve. Read this article to learn what that looks like for Marketing.